Hersugondo Hersugondo
Economic Management Laboratory, Faculty of Economy, Stikubank University, Jl. Kendeng V Bendhan Ngisor Semarang

Published : 16 Documents
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Journal : Students

ANALISIS PENGARUH MEREK, KUALITAS DAN HARGA PRODUK MOTOR HONDA "VARIO CBS TECHNO" DENGAN KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada PT ASTRA MOTOR PATI) Dody Wijaya__, 09.05.51.0116; Hersugondo, Hersugondo
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Thepurpose of this research is to examine and analyze the influence of the brand, quality and price on purchase decisions Honda "VARIO CBS TECHNO". The sample used in this study were 100 respondents who bought a Honda purchase "VARIO CBS TECHNO" accidental sampling method is a sample taken from anyone who happened to be there. collecting the data used in this research is using questionnaires (questionnaire) by spreading a list of questions to respondents in order to obtain information. Data collected performed using analysis Factor Test Validity, Test Relibilitas using Cronbach alpha formula, Test Multiple Regression, Coefficient of Determination Test conducted to determine the influence of Variable penelitianan, F test and t-test. The results of the study are: (1) brand has positive and significant impact on purchasing decisions (2) Quality has positive and significant impact on purchasing decisions (3) for a positive and significant impact on purchasing decisions (4) jointly branded, quality and price influence on purchasing decisions. The results of statistical calculation by linear regression analysis it can be concluded that the price has a great influence on the purchase decision and then the brand and quality of the product. (5) The calculation of the coefficient of determination R-square value of 0568 or 56.8%. Thus it can be said that purchasing decisions are influenced by brand, quality and price by 56.8%, while 43.2 influenced by other variables that are not included in this study.Key words: - Brand, Quality, Price, Purchase Decision
“PENGARUH STURKTUR KEPEMILIKAN TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN JASA KEUANGAN YANG TERDAFTAR DI BEI TAHUN 2013-2016” Siska Nofita Ana Pertiwi, 14.05.51.0203; Hersugondo, Hersugondo
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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The purpose of this research is to know the influence of Ownership Structure of Foreign Ownership (Forgn_Own), Institutional Ownership (Ints_Own), and Public Ownership (Public_Own) on Corporate Value with Corporate Social Responsibility (CSR) as intervening variable in registered financial services company in Indonesia Stock Exchange 2013-2016. The research population is a financial services company listed on the Indonesia Stock Exchange in the year 2013-2016 as many as 248 companies. While in the sampling by using purposive sampling method. With this method, there are 130 companies that meet the criteria. Data is obtained through Annual Report and Monthly. The results show that Corporate Social Responsibility (CSR) has a positive and significant impact on Corporate Value, foreign ownership (Forgn_Own), Institutional ownership (Ints_Own), and public ownership (Public_Own) have a positive and significant impact on Corporate Social Responsibility (CSR) in financial services companies listed on the Stock Exchange Year 2013-2016. Foreign ownership (Forgn_Own), Institutional Ownership (Ints_Own), and Public Ownership (Public_Own) have a positive and significant impact on Corporate Value of financial services companies listed on the Stock Exchange 2013-2016. And indirectly or through CSR, foreign ownership (Forgn_Own), institutional ownership (Ints_Own), and public ownership (Public_Own) also have a positive and Significant effect on Corporate Value on financial services companies listed on the Stock Exchange in 2013- 2016. However, in this study, Corporate Social Responsibility (CSR) does not act as a full interval or mediation variable but serves as a half-mediation variable.Keywords: Foreign Ownership (Forgn_Own), Institutional Ownership (Ints_Own), Public Ownership (Public_Own), Corporate Social Responsibility (CSR), Corporate Value
“PENGARUH STURKTUR KEPEMILIKAN TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN JASA KEUANGAN YANG TERDAFTAR DI BEI TAHUN 2013-2016” Siska Nofita Ana Pertiwi, 14.05.51.0203; Hersugondo, Hersugondo
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to know the influence of Ownership Structure of Foreign Ownership (Forgn_Own), Institutional Ownership (Ints_Own), and Public Ownership (Public_Own) on Corporate Value with Corporate Social Responsibility (CSR) as intervening variable in registered financial services company in Indonesia Stock Exchange 2013-2016. The research population is a financial services company listed on the Indonesia Stock Exchange in the year 2013-2016 as many as 248 companies. While in the sampling by using purposive sampling method. With this method, there are 130 companies that meet the criteria. Data is obtained through Annual Report and Monthly. The results show that Corporate Social Responsibility (CSR) has a positive and significant impact on Corporate Value, foreign ownership (Forgn_Own), Institutional ownership (Ints_Own), and public ownership (Public_Own) have a positive and significant impact on Corporate Social Responsibility (CSR) in financial services companies listed on the Stock Exchange Year 2013-2016. Foreign ownership (Forgn_Own), Institutional Ownership (Ints_Own), and Public Ownership (Public_Own) have a positive and significant impact on Corporate Value of financial services companies listed on the Stock Exchange 2013-2016. And indirectly or through CSR, foreign ownership (Forgn_Own), institutional ownership (Ints_Own), and public ownership (Public_Own) also have a positive and Significant effect on Corporate Value on financial services companies listed on the Stock Exchange in 2013- 2016. However, in this study, Corporate Social Responsibility (CSR) does not act as a full interval or mediation variable but serves as a half-mediation variable.Keywords: Foreign Ownership (Forgn_Own), Institutional Ownership (Ints_Own), Public Ownership (Public_Own), Corporate Social Responsibility (CSR), Corporate Value