Article Per Year (5 Year)
p-Index From 2014 - 2019
8.854
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering (IJECE) Jurnal Mikro Tiga Natural Science: Journal of Science and Technology AGROLAND Jurnal MEKANIKAL JURNAL MATEMATIKA STATISTIKA DAN KOMPUTASI Jurnal Biosains Unimed JURNAL R & B Jurnal Agro Teknologi Tropika TELKOMNIKA Telecommunication, Computing, Electronics and Control JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Corak : Jurnal Seni Kriya Forum Ilmu Sosial Academica Teknik dan Ilmu Komputer Jurnal Teknologi Rekayasa Mesin Jurnal Kesehatan Masyarakat Nasional Fakultas Pertanian Jurnal BioWallacea Jurnal Akuntansi & Keuangan Unja Jurnal Perlindungan Tanaman Indonesia Jurnal Teknik Mesin Cosmogov: Jurnal Ilmu Pemerintahan InfoTekJar (Jurnal Nasional Informatika dan Teknologi Jaringan) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan Journal of Governance Jurnal Sistem dan Teknologi Informasi (JustIN) Jurnal Penelitian Sains JURNAL KESEHATAN LINGKUNGAN: Jurnal dan Aplikasi Teknik Kesehatan Lingkungan Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Metodik Didaktik Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ilmiah FIFO Journal of Physics: Theories and Applications Syntax Literate ; Jurnal Ilmiah Indonesia Jurnal Eksplora Informatika Indonesian Journal of Chemistry Jurnal Techno Nusa Mandiri Primanomics : Jurnal Ekonomi & Bisnis Journal of Applied Agricultural Science and Technology Batoboh Ekspresi Seni Pelataran Seni Jurnal Rekayasa Sipil Jurnal Cendekia : Jurnal Pendidikan Matematika JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) YUME : Journal of Management ComTech: Computer, Mathematics and Engineering Applications CSRID (Computer Science Research and Its Development Journal) PROSIDING SEMINAR NASIONAL LEMBAGA PENELITIAN DAN PENDIDIKAN (LPP) MANDALA Jurnal Administrasi Kantor Jurnal Teknik Kimia Procuratio : Jurnal Ilmiah Manajemen SPORTIVE: Journal Of Physical Education, Sport and Recreation Jurnal Teknik Mesin Jurnal Pembangunan Nagari International Journal of Economics, Business and Accounting Research (IJEBAR) Qiyas : Jurnal Hukum Islam dan Peradilan Journal of English Language Teaching and Literature Jurnal Penelitian Enjiniring (JPE)
Hendra Hendra
Antropologi FISIP Universitas Tadulako Palu Sulawesi Tengah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 78 Documents
Articles

Found 1 Documents
Search
Journal : Procuratio : Jurnal Ilmiah Manajemen

 1 
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS PADA MAHASISWA YAYASAN PELITA INDONESIA) Hadi, Syukri; Hendra, Hendra
Procuratio : Jurnal Ilmiah Manajemen Vol 5 No 3 (2017): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.232 KB)

Abstract

This research is to determine the effect of brand equity to purchase decisions smartphone samsung on students foundation pelita indonesia. Analysis of data in use is regression analysis linear multiple. Samples of this research as much as 95 respondents which is the current student in foundation pelita indonesia. Variables in use is a brand awareness, perception quality, brand association, and brand loyalty. The results simultaneously show that the four variables in the test has a significant effect on purchasing decisions in foundation pelita indonesia. Partially shows that only variable perception equity of who have significant influence while on the variable brand awareness, brand association, and brand loyalty no significant effect. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian smartphone samsung pada mahasiswa di Yayasan Pelita Indonesia. Analisis data yang digunakan adalah analisis regresi linear berganda. Sampel penelitian ini sebanyak 95 responden yang merupakan mahasiswa aktif di Yayasan Pelita Indonesia. Variabel yang digunakan adalah kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek. Hasil penelitian secara simultan menunjukkan bahwa keempat variabel yang diuji memiliki pengaruh yang signifikan terhadap keputusan pembelian di Yayasan Pelita Indonesia. Secara parsial menunjukkan bahwa hanya variabel persepsi kualitas yang memiliki pengaruh yang signifikan sedangkan pada variabel kesadaran merek, asosiasi merek, dan loyalitas merek tidak berpengaruh secara signifikan.
Co-Authors Abdul Rahmat, Abdul Achmad Yasir Baeda, Achmad Yasir Aditya Rochman, Aditya Afif, Muhammad Ibnu Afrizal Afrizal Agus Supriyanto Alipudin, Alipudin Amrizal Amrizal Anas, Irwan Anizar Indriani Apriadi, Muhammad Argubi, Adi Hidayat Arif Wibowo arnomo, sasa ani Azis, Tamzil Batubara, Fanny Yuliana Budijanto Budijanto, Budijanto C Cari, C Ce, Win Chandra Irsan Darius H Ananda Darmiah Darmiah Dewi, Lulu Kumala Diaraya Diaraya, Diaraya Djinis, Musdar Effy Dwi P.Priadi, Dwi Edy Lazuardi, Edy Erminawati erminawati Fajri, M Fauzi, Rahman Feidihal Feidihal Fredicia Fredicia Gembong Edhi Setyawan Gilang Ramadhan Hadi Sutopo Hadi, Syukri Hadipranoto, Ichsan Ham, Hanry Hardani Hardani, Hardani Hasmin Tamsah, Hasmin Hernadewita Hernadewita I Nyoman Ruja, I Nyoman Imam Santoso Imanila, Imanila Iptidaiyah, Muhamad Irzal, Irzal Isahak, Marzuki Jamili Jamili Jeanny Pragantha Jimmy Jimmy Johan Johan Junaidi Indrawadi Kanda Ruskandi, Kanda Kholil, Ahmad Yusuf Kurniawan, Yehezkiel Steven La Surimi, La M Suparlan Maria Montessori Mas Mera, Mas Muh. Iman Darmawan, Muh. Iman Muhammad Anshar Muhsin Muhsin Muliyati, Rita Nanik Riandita Sari Nasirwan Nasirwan Nasrullah Nasrullah Nelvia Nelvia Nina Sevani Nirwana, Eva Nurhaeni Nurhaeni Nurmaini Nurmaini Puspa Arum, Enggar Diah Rahmad Hidayat Rahman Rahman Ramanda, Yudha Ranelis Ranelis Ratnia Solihah, Ratnia Retnani Latifah, Retnani Rowena, Janny Rudy Dwi Nyoto, Rudy Dwi Rully Mujiastuti Ruslan Ruslan Samuddin, Sakka Saputri, Sisca Wulansari Sarif, Rafi Siti Witianti Son Suwasono, Son Supriyadi Supriyadi Suryanti Suryanti Sutarmadi Sutarmadi Syerly Klara Taurusyanti, Dewi Thomas Stefanus Kaihatu Thomas, Kevin Trisnawati, Desi Tursina Tursina Tutik Dwi Wahyuningsih Wardati, Wardati Wasino Wasino Wesley, Julian Wijaya Kurniawan Womsiwor, Olla Ona Oktarian Y Witanto, Y Yanziwar Yanziwar Yovan Witanto Yudistira Yudistira Yusuf, Andreas Zikri, Afdal