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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER? Hendra, Hendra; Kaihatu, Thomas Stefanus
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 2 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.
Co-Authors Abdul Rahmat, Abdul Achmad Yasir Baeda, Achmad Yasir Aditya Rochman, Aditya Afif, Muhammad Ibnu Afrizal Afrizal Agus Supriyanto Alipudin, Alipudin Amrizal Amrizal Anas, Irwan Anizar Indriani Apriadi, Muhammad Argubi, Adi Hidayat Arif Wibowo arnomo, sasa ani Azis, Tamzil Batubara, Fanny Yuliana Budijanto Budijanto, Budijanto C Cari, C Ce, Win Chandra Irsan Darius H Ananda Darmiah Darmiah Dewi, Lulu Kumala Diaraya Diaraya, Diaraya Djinis, Musdar Effy Dwi P.Priadi, Dwi Edy Lazuardi, Edy Erminawati erminawati Fajri, M Fauzi, Rahman Feidihal Feidihal Fredicia Fredicia Gembong Edhi Setyawan Gilang Ramadhan Hadi Sutopo Hadi, Syukri Hadipranoto, Ichsan Ham, Hanry Hardani Hardani, Hardani Hasmin Tamsah, Hasmin Hernadewita Hernadewita I Nyoman Ruja, I Nyoman Imam Santoso Imanila, Imanila Iptidaiyah, Muhamad Irzal, Irzal Isahak, Marzuki Jamili Jamili Jeanny Pragantha Jimmy Jimmy Johan Johan Junaidi Indrawadi Kanda Ruskandi, Kanda Kholil, Ahmad Yusuf Kurniawan, Yehezkiel Steven La Surimi, La M Suparlan Maria Montessori Mas Mera, Mas Muh. Iman Darmawan, Muh. Iman Muhammad Anshar Muhsin Muhsin Muliyati, Rita Nanik Riandita Sari Nasirwan Nasirwan Nasrullah Nasrullah Nelvia Nelvia Nina Sevani Nirwana, Eva Nurhaeni Nurhaeni Nurmaini Nurmaini Puspa Arum, Enggar Diah Rahmad Hidayat Rahman Rahman Ramanda, Yudha Ranelis Ranelis Ratnia Solihah, Ratnia Retnani Latifah, Retnani Rowena, Janny Rudy Dwi Nyoto, Rudy Dwi Rully Mujiastuti Ruslan Ruslan Samuddin, Sakka Saputri, Sisca Wulansari Sarif, Rafi Siti Witianti Son Suwasono, Son Supriyadi Supriyadi Suryanti Suryanti Sutarmadi Sutarmadi Syerly Klara Taurusyanti, Dewi Thomas Stefanus Kaihatu Thomas, Kevin Trisnawati, Desi Tursina Tursina Tutik Dwi Wahyuningsih Wardati, Wardati Wasino Wasino Wesley, Julian Wijaya Kurniawan Womsiwor, Olla Ona Oktarian Y Witanto, Y Yanziwar Yanziwar Yovan Witanto Yudistira Yudistira Yusuf, Andreas Zikri, Afdal