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Strategi Pemerintah Kabupaten Wonogiri Dalam Mengembangkan Sentra Agroindustri Brem Putih Harisudin, Mohd.; Wijianto, Arip; Widiyanto, Widiyanto
Caraka Tani - Jurnal Ilmu Ilmu Pertanian Vol 27, No 1 (2012)
Publisher : Caraka Tani - Jurnal Ilmu Ilmu Pertanian

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Abstract

Strategi  Pemerintah  Kabupaten  Wonogiri  dalam  Mengembangkan Sentra Agroindustri Brem Putih. Penelitian ini bertujuan Menganalisis keragaan sentra agroindustri  brem  putih  di  Kabupaten  Wonogiri,  Mengidentifikasi  kondisi  lingkungan internal dan eksternal, Menentukan alternatif strategi dan Menentukan prioritas strategi yang paling tepat diterapkan Pemerintah Kabupaten Wonogiri    dalam mengembangkan sentra  agroindustri  brem  putih.  Penelitian  ini  merupakan  penelitian  deskriptif  analitik dengan menggunakan data primer dan skunder. Data primer untuk menjelaskan keragaan agroindustri brem putih, faktor strategis dan alternative strategi dan penetapan strategi melalui  survey,  observasi  dan  focus  group  discussion.  Data  sekunder  berupa  data monografi dan potensi perekonomian Kabupaten Wonogiri. Alat analisis yang digunakan adalah matriks SWOT dan Matriks QSP.  Hasil penelitian menyimpulkan bahwa Keragaan sentra agroindustri brem putih di Kabupaten Wonogiri adalah rata-rata penerimaan setiap  pengusaha  brem  putih  pada  bulan  mei  2011  sebesar  Rp  17.634.375,-;  biaya  yang dibutuhkan sebesar Rp 16.103.678,- dan pendapatannya sebesar Rp 1.530.697,-. Faktor- faktor strategis Kekuatan  adalah Mudahnya melakukan pertukaran informasi, Mudahnya melakukan penjualan produk, Pengalaman berusaha yang lama dan Keterampilan tenaga kerja. Faktor Strategis kelemahan adalah: Para pengusaha kurang inovatif, upaya promosi kurang,  kepingan  brem  putih  tidak  menarik,  kemasan  kurang  menarik,  sentra  belum dikelola  dengan  baik,  Faktor  strategis  peluang  adalah  permintaan  pasar  yang  tinggi, berkembangnya   layanan   pemasok   bahan   baku,   terdapatnya   komunitas   agen/bakul, keberpihakan kebijakan pemerintah, perkembangan teknologi pengolahan pangan, perkembangan teknologi informasi. Faktor strategis ancaman adalah fluktuasi harga bahan baku, inovasi produk pesaing sejenis, hadirnya produk substitusi, kebijakan pemerintah yang kurang  terintegrasi, cerahnya sinar    matahari/cuaca. Prioritas strategi yang direkomendasikan  agar  pengembangan  sentra  agroindustri  brem  putih  di  Kabupaten Wonogiri  dapat  berjalan  efektif  adalah  Memperbaiki  kebersamaan  diantara  pengusaha untuk meningkatkan inovasi guna meningkatkan keuntungan.
ANALISIS RESPON KONSUMEN TERHADAP FAKTOR-FAKTORMARKETING MIX DALAM PEMBELIAN PRODUKLUWAK WHITE KOFFIE DI PASAR SWALAYAN KOTA SURAKARTA Karnasih, Yesi Krista; Harisudin, Mohd.; Suprapto, dan
Agriekonomika Vol 3, No 2: Oktober 2014
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Trunojoyo Madura.

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ABSTRAKPenelitian bertujuan untuk mengetahui faktor-faktor marketing mix dan variabel-variabel yang dominan dipertimbangkan konsumen dalam membeli produk Luwak White Koffie instan di pasar swalayan Kota Surakarta serta posisi produk Luwak White Koffie terhadap produk pesaing. Metode dasar dalam penelitian ini adalah deskriptif analitik dengan teknik survei. Penentuan lokasi penelitian dilakukan secara purposive. Metode pengambilan sampel yang digunakan adalah  judgment sampling. Metode analisis data yang digunakan antara lain analisis faktor dan perceptual map. Data yang digunakan adalah data primer dan data sekunder. Hasil analisis faktor menunjukkan bahwa ada 4 faktor yang menjadi pertimbangan konsumen dalam memutuskan pembelian luwak white koffie yaitu faktor produk, faktor aroma dan rasa, faktor tempat, dan faktor promosi. Variabel-variabel yang dominan dipertimbangkan konsumen adalah variabel merek pada faktor produk, variabel rasa pada faktor aroma dan rasa, variabel penataan di swalayan pada faktor tempat dan variabel tampilan iklan pada faktor promosi. Posisi produk Luwak White Koffie instan dibandingkan dengan produk pesaing melalui perceptual map menempati posisi unggul untuk atribut merek, rasa, kecepatan alir, isi pesan iklan, dan tampilan iklan.Kata Kunci: Marketing Mix, Analisis Faktor, Perceptual Map, Luwak White Koffie ABSTRACTThis research aims to determine the marketing mix factors and dominant variables which considered by consumers into buying  instant Luwak White Koffie at supermarket in Surakarta City and Luwak White Koffie product position against competitor products. The basic method in this study was analytical descriptive with survey techniques. Location research determined purposively. The sampling method used was judgment sampling. Data analysis methods used include factor analysis and perceptual map. The data used is primary data and secondary data. The results of factor analysis showed that there are four factors that are considered by consumers to buy products Luwak White Koffie instant at supermarket in Surakarta City. The  factor based on the priority is products factor, aroma and flavor factor, places factor and  promotion factor. The dominant variables were considered by consumers into buying products Luwak White Koffie instant at supermarket in Surakarta city by the value of  factor loading is the brand on the product factor, flavor variable on aroma and flavor factor, display in supermarkets on places factor and display ads on the promotion factor. Position of Luwak White Koffie instant compared to competitors products through  perceptual map position, excellent for the brand attributes, flavor, flow rate, the content of advertising messages, and the display ads.Keywords: Marketing Mix, Factor Analysis, Perceptual Map, Luwak White Koffie
PERUMUSAN STRATEGI BERSAING JAHE INSTAN PRODUK CV. INTRAFOOD SURAKARTA MENGGUNAKAN PERCEPTUAL MAPPING Harisudin, Mohd.; Widiyanti, Emi; Suharyati, Anita
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Trunojoyo Madura.

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ABSTRAKPenelitian ini bertujuan untuk mengetahui posisi bersaing jahe instan produk CV. Intrafood dan strategi bersaing yang dapat direkomendasikan untuk meraih keberasilannya. Metode dasar yang digunakan adalah analisis deskriptif. Penentuan lokasi penelitian ditentukan dengan metode purposive, yaitu CV. Intrafood Surakarta. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode analisis data menggunakan analisis Perceptual Mapping. Dari hasil penelitian diperoleh informasi bahwa jahe instan produk CV Intrafood berada pada peringkat ke-2 dari produk empat jahe instan yang diperbandingkan. Atribut yang dapat dijadikan kekuatan utama dalam meningkatkan pemasaran jahe instan produk CV. Intrafood adalah manfaat produk. Sisi yang paling lemah adalah atribut desain kemasan dan kinerja produk dalam kemasan.Kata Kunci: Jahe Instan, Strategi, Perceptual Mapping
STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG Purwanto, Mahkruf Joko; Harisudin, Mohd.; Qonita, Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 1 (2016): September 2016
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jsepa.13.1.14240.53-62

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This study aims to determine the cost, revenue and profit in potato cultivation in  Ngablak  subdistrict,  analyze  internal  and  external  factors,  formulate  strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in  the  Ngablak  subdistrict.  The  basic  method  of  research  is  descriptive  analysis.  The research location in Ngablak subdistrict  Magelang regency. The data used are primary and  secondary  data.  Analysis  of  the  data  were  used:  (1)  Cost,  Revenue,  Income  and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT  Analysis,  (5)  QSPM.  The  Results  showed,  the  cost  potato  cultivationis Rp.11,413,271.00,  revenue  is  Rp.18,631,117.00.  income  to  Rp.7,217,846.00  and  the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that  can  be  applied  is  to  maintain  the  quality  and  increase  the  quantity  of  potato cultivation  with  agricultural  intensification,  maximizing  land  for  planting  potato through  monoculture  cropping  systems  and  crop  rotation  as  well  as  utilizing  existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.
PERUMUSAN STRATEGI BERSAING JAHE INSTAN PRODUK CV. INTRAFOOD SURAKARTA MENGGUNAKAN PERCEPTUAL MAPPING Harisudin, Mohd.; Widiyanti, Emi; Suharyati, Anita
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1302.945 KB) | DOI: 10.21107/agriekonomika.v2i2.428

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui posisi bersaing jahe instan produk CV. Intrafood dan strategi bersaing yang dapat direkomendasikan untuk meraih keberasilannya. Metode dasar yang digunakan adalah analisis deskriptif. Penentuan lokasi penelitian ditentukan dengan metode purposive, yaitu CV. Intrafood Surakarta. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode analisis data menggunakan analisis Perceptual Mapping. Dari hasil penelitian diperoleh informasi bahwa jahe instan produk CV Intrafood berada pada peringkat ke-2 dari produk empat jahe instan yang diperbandingkan. Atribut yang dapat dijadikan kekuatan utama dalam meningkatkan pemasaran jahe instan produk CV. Intrafood adalah manfaat produk. Sisi yang paling lemah adalah atribut desain kemasan dan kinerja produk dalam kemasan.  AbstractThis study aims to determine the competitive position of the product instant ginger CV. Intrafood and competitive strategy can be recommended to achieve success. The basic method used is descriptive analysis. Determining the location of the study are determined by purposive method, namely CV. Intrafood Surakarta. Data used in this study is primary data and secondary data. Method analyzed using Perceptual Mapping. From the results of the study concluded that instant ginger of CV Intrafood product ranks second of four instant ginger products are compared. Attributes that can be used as a major force in improving product marketing instant ginger CV. Intrafood is the benefits of the product. The weakest side is the packaging design and performance attributes of the product in the packaging.
STRATEGI PENGEMBANGAN SORGUM DI KABUPATEN WONOGIRI Syafruddin, Muhammad; Harisudin, Mohd.; Widiyanti, Emi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 12, No 1 (2015): September 2015
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jsepa.12.1.14204.70-81

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This study aims to determine the potential of sorghum as compared to other food  commodities,  the  condition  of  internal  and  external  factors  of  sorghum,  and alternative  strategies  that  can  be  applied  in  Wonigiri.  This  study  uses  descriptive analytical  basis.  The  research  location  in  Wuryantoro,  Eromoko,  Pracimantoro, Giritontro,  and  Batuwarno  on  Wonogiri.  The  informants  are  choosen  intentionally (purposive). The data analysis that has been used is Exponential Comparative Method (ECM) and SWOT Matrix. ECM analytical result shows that sorghums currently ranks six compared with eight other food commodities with a value of ECM 14.535.912,505.SWOT matrix produced eight alternative strategies that can  be applied in Wonogiri. The  expansion  of  planting  area  and  guidance  from  goverment,  guidance  on  grain sorghum  processing  into  refined  products,  conduct  the  bussiness  meeting  with investors for large-scale processing of sorghum, counseling and regular coaching on how to make good cultivation of sorghum, provision of training and support of postharvest technology, cooperation with the food processing industry, the government’s role  in  determining  the  selling  price  and  the  promotion  of  sorghum,  increased  interaction between researchers, extension, marketers, policymakers and farmers.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL YANG BERORIENTASI PADA KEPUASAN MASYARAKAT DI SURAKARTA Khomah, Isti; Harisudin, Mohd.
Jurnal Ilmu-Ilmu Agribisnis Vol 4, No 2 (2016)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.238 KB) | DOI: 10.23960/jiia.v4i2.%p

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The purpose of this research is to understand critical success factors which is considered by customer in selecting market when they are do purchase and understand kind of strategy that management use to develop they own traditional market.  Basic method which used in this research is descriptive analytic.  Determining this research location is using purposive method, and for examining the critical success factors which are considered by customer, weight and attractiveness factors are asked to the market management chosen by purposive sampling method.  The data collection is done by observation technique, interview, and recording method.  Data analysis is conducted by Competitive Profile Matrix (CPM) and Quantitative Strategy Planning Matrix (QSPM) analysis.  The critical success factors which are considered by customer are 13: they are price, kind of products are being sold, quantity of products being sold, safety aspect, cleanliness, quality of products are offered, services, market layout, convenience aspects, easiness of transportation access, facilities (parking spot, restroom, information center, etc.), spacious of market, and it’s operating hours.  The most critical success factor which has the biggest value is products price, it’s about 0.12.  Based on QSPM known that strategy recommendation to be applied by Market Management is to rearrange products grouping that shown by total fascination, it’s about 3.21.  In order to do the strategy, the Market Management has to use good communication due to its relation to market stakeholder.Key words: CPM, QSPM, traditional market, strategy development
Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya Rahmawati, Gresia; Harisudin, Mohd.; Ihsaniyati, Hanifah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): Februari 2018
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.498 KB) | DOI: 10.20961/sepa.v14i2.25004

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The purpose of this research are   (1) to know the influence   of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality  (X1),  price  (X2)  and  service  quality  (X3)  simultaneously  influenced  the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.
Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian Minyak Goreng Bimoli Di Pasar Swalayan Kabupaten Wonogiri Sundari, Yenny; Harisudin, Mohd.; Agustono, Agustono
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): September 2018
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.303 KB) | DOI: 10.20961/sepa.v15i1.25048

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The research aims to find out the considered factors and the dominant variables which considered by consumers into buying Bimoli’s cooking oil at supermarket in Wonogiri regency. The basic method in this research is analytical descriptive with survey techniques. Location research purposively determined. The sampling method used was judgment sampling and data analysis method used is factor analysis. The data used are primary data and secondary data. The results of factor analysis  showed that  there  are  7 factors  that  become  consumer  consideration  in buying Bimoli cooking oil product at supermarket in Wonogiri regency. The seven factors are based on their priorities are product factors, individual factors, promotion factors, packaging factors, process factors, place factors, and psychological factors. The  dominant  variables  considered  by  consumer  are  clarity  variable  on  product factor, variable of income level on individual factor, advertisement display variable on promotion factor, image variable and color of packaging on packing factor, service variable on process factor, comfort variable at place factor, and Confidence variable on psychological factors.
Pemetaan dan Strategi Pemerintah dalam Mengembangkan Agroindustri Olahan Ubi Jalar di Kabupaten Karanganyar Astuti, Natalia Kris Tri; Darsono, Darsono; Harisudin, Mohd.
JSEP (Journal of Social and Agricultural Economics) Vol 11 No 3 (2018)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.067 KB) | DOI: 10.19184/jsep.v11i3.6875

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Karanganyar Regency is an area that has great potential for agroindustry development. Equivalance with development priorities in this district, industry and agriculture have an important role. Agroindustry processing can improve the performance of the agricultural sector. The purpose of this research is to find out the priority map of agroindustry in Kranganyar Regency, to know the position of competing sweet potato agroindusty, and to formulate priority of development strategy of sweet potato agroindustry in Karanganayar Regency. The basic method of this research is descriptive analytic. Priority agroindustry was analyzed by Delphi method, and the determination of competing position and alternatives strategy was analyzed with Internal-External Matrix (IE) and Grand Strategy Matrix. The decision on strategy selection is determined by Quantitative Startegic Planning Matrix (QSPM). The results showed that sweet potato agroindustry as leading agroindustry in Karanganyar Regency. Based on IE matrix analysis, the position of competing sweet potato agroindustry is in quadrant II (product development strategy and market penetration). Based on the Grand Strategy Matrix, the position of sweet potato agroindustry is in quadrant I which means having perfect strategic position. Based on QSPM obtained the most appropriate strategy recommendation of sweet potato agroindustry is product development strategy.