Achmad Yanu Alif Fianto
Unknown Affiliation

Published : 44 Documents
Articles

PENCIPTAAN DESTINATION BRANDING KERATON KASUNANAN SOLO SEBAGAI UPAYA MENINGKATKAN MINAT KUNJUNGAN WISATAWAN DOMESTIK

Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Abstract: Surakarta is known as a cultural heritage that has very diverse objects of historic legacy in the Middle East with the cultural diversity of the square as the influence of the phenomenon alkuturasi 3 Budaya.Timbulnya shift cultural values embodied in the philosophy that there is The square Hardiningrat. Because it takes a creation of a destination Branding Profile Books square Hardiningrat. To raise the cultural values such as the meaning, culture, philosophy and mythology contained in square Hardiningrat an effort to increase the interest of domestic tourists. Creation is based on the observation, interview and study the existing keyword menggunakansudut view the literature study, the aesthetic, social and cultural self-image and cultural products. By using the analytical method, which is supported by qualitative indicators STP and USP (Unique Selling Proposition) got "special trip to visit "as a design concept. "Luxury square Hidden In "as the title of a book by point of interest photographic illustrations, implemented on the creation of the work. To determine the effectiveness, feasibility and appropriateness of the work, the results of the test design with a Likert scale questionnaire with given on 111 respondents. Correlation analysis of the results of testing the design , it was found that all of the statements questionnaire correlated design testing , we found that all of the statements questionnaire has a significant correlation to be able to fulfill the purpose of the book with the loading of the statement , and the mean between 242-362 4 , 27- 4.62 Keywords: Creation, Destination Brandin, Square, Domestic Travelers

PENCIPTAAN DESTINATION BRANDING KERATON KASUNANAN SOLO SEBAGAI UPAYA MENINGKATKAN MINAT KUNJUNGAN WISATAWAN DOMESTIK

Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
Publisher : Jurnal Art Nouveau

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Abstract

Abstract: Surakarta is known as a cultural heritage that has very diverse objects of historic legacy in the Middle East with the cultural diversity of the square as the influence of the phenomenon alkuturasi 3 Budaya.Timbulnya shift cultural values embodied in the philosophy that there is The square Hardiningrat. Because it takes a creation of a destination Branding Profile Books square Hardiningrat. To raise the cultural values such as the meaning, culture, philosophy and mythology contained in square Hardiningrat an effort to increase the interest of domestic tourists. Creation is based on the observation, interview and study the existing keyword menggunakansudut view the literature study, the aesthetic, social and cultural self-image and cultural products. By using the analytical method, which is supported by qualitative indicators STP and USP (Unique Selling Proposition) got "special trip to visit "as a design concept. "Luxury square Hidden In "as the title of a book by point of interest photographic illustrations, implemented on the creation of the work. To determine the effectiveness, feasibility and appropriateness of the work, the results of the test design with a Likert scale questionnaire with given on 111 respondents. Correlation analysis of the results of testing the design , it was found that all of the statements questionnaire correlated design testing , we found that all of the statements questionnaire has a significant correlation to be able to fulfill the purpose of the book with the loading of the statement , and the mean between 242-362 4 , 27- 4.62

PERANCANGAN LOGO DAN MEDIA PROMOSI PT AMERTA SARI TRANSPORT SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 1, No 1 (2013)
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Amerta Sari Transport known as AS TRANS, is logistic transport specialized handling industrial distribution across islands trough Java and Bali. But, not all potentials logistic transport management and promoted  by innovative and creative concept, especially for branding new product to public. So, there are not many people knows the potential of AS TRANS Logistic. The goal of design to find out how to Designing Media Campaign of AS TRANS as an effort to mount Brand Awareness. The design is done with a qualitative approach, namely observation, deep interviews, content analysis and study exist in order to formulate a design concept. The data were analyzed research process dan understands and investigating social phenomena and people troubles with focus on real connection between researcher and subject research (Noor,2011:32). From the analysis, it was found that the uniqueness by AS TRANS has not fully lifted to a wide audience. Lack of promotional efforts and unknown Brand Identities to be one of the obstacles that make the brand potential has not been known. After going through the process of data analysis, found the keyword or concept design “Dinamic” its mean the person who had spirit, energy, self supporting and adaptable. In this case “Dinamic” described that put the needs and expectation of dynamic modern society, which the need of society that living a fully effective, efficient, fast and reliable. Fast strengthen the concept of satisfying customers. Where the audiens given stylish visual appearance of fantastical, imaginative thinking trough impossible things and is asked to actively and aggressive communication. The result are expected to raise some of the customers awareness of product AS TRANS Logistics.

PERANCANGAN MEDIA PROMOSI THE LOUVRE CAFÉ SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 1, No 1 (2013)
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Introduction to this thesis, entitled Designing Media Campaign For The Louvre Café Efforts Increase Brand Awareness through effective media campaign with proper communication and media in accordance with the target customer and target market The Louvre café. The absence of a media campaign in the companys causing the lack of awareness among the public. This design provides a concept of promotion and positioning according to The Louvre café which established itself as a house of beer the only one in Surabaya is the cheapest. The main media used the website, as most media information about The Louvre café. support for other media x-banners, radio ads, newspaper ads, magazine ads, merchandise, leaflets, uniforms. This design results are expected to provide input in designing promotional media in accordance with the concept of The Louvre café and increase brand awareness.

PERANCANGAN MEDIA PROMOSI WISATA TANJUNG PAPUMA GUNA MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 1, No 1 (2013)
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Tourist area of ​​Tanjung Papuma not been promoted effectively to the public through the media that is still a lot of tourists who do not know about the existence of Tanjung Papuma tour. In terms of the physical, natural conditions Tanjung Papuma still fairly original and the attributes possessed Tanjung Papuma also diverse, in addition to presenting the beauty of the tourist beaches of Tanjung Papuma also has an array of beautiful hills, coupled with the unique diversity malikan stone. Has a natural blend of the exotic makes leading tourist spot in Jember is ready for sale civic. Tourism Cape Papuma included in the category of ecotourism, which is a concept of nature that are relatively still not disturbed or contaminated (polluted) with the aim of studying, admiring and enjoying the scenery, vegetation and wildlife, as well as other forms of cultural manifestations that there. In order for this tour visited by tourists we need a proper tourism promotion strategy and integrated so many local and outside people who know and are willing to travel to Cape Papuma sights. In making the design of effective tourism promotion media then conducted analyzes to address research problems of the public perception of nature, particularly the nature beach in Tanjung Papuma, the selection of the target audience, market segmentation and classification of the research output of the media campaign that will be used. The achievement will be concluded to get the proper visual and marketing in accordance with market potential

PERANCANGAN REBRANDING NARWASTU AROMATHERAPY & BODY CARE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 2, No 1 (2014)
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Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore rebranding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the rebranding design drafting. From analysis of the data on designing this rebranding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this rebranding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.

PERANCANGAN BUKU ESAI FOTOGRAFI POTRAIT UPACARA YADNYA KASADA GUNUNG BROMO SUKU TENGGER SEBAGAI UPAYA MELESTARIKAN BUDAYA LOKAL

Jurnal ArtNouveau Vol 2, No 1 (2014)
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National Park Mount Bromo, has long been recognized by many foreign and domestic travelers. Starting from their destination just for a vacation , see the sunrise , following the Yadnya Kasada ceremony which is held each year, learn Volcanology Mount Bromo. Beside that Yadnya Kasada Ceremony other rituals held at Mount Bromo , include Karo ceremony , ceremony Unan Unan . The  most attractive ceremony for tourist attention is Kasada ceremony . Kasada in the Tengger tribe is the name of the month , with another name “Asuji” was the last last month in one year, which is in the Masehi calendar does not always fall in 12 months , due to the Tengger tribe has its own calendar dating system , the average age of his days to 30 days ( respectively - each month rounded ). Tourist destinations of foreign and domestic who came to follow the ritual ceremony Tengger tribe that has been widely recognized , is Yadnya Kasada ceremony held annually . This ceremony every year to experience ups and downs but the number of tourists coming in Kasada always experiencing peak tourist visits . But in fact the Tengger tribe has decreased number of his followers Kasada ritual ceremony . Due to the younger generation who do not follow the ritual ceremony began Yadnya Kasada .

PERANCANGAN BRANDING WISATA PEMANDIAN AIR PANAS PADUSAN PACET SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 2, No 1 (2014)
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Padusan Pacet Hot Spring has great potential. However Padusan Pacet Hot Spring has not been promoted yet, so many people don’t know about this. The purpose of Padusan Pacet Hot Spring design branding is to increase brand awareness. The methods used in this design is qualitative methods by doing interviews, observation, documentation, and literature studies. These things should be done in order to collect supporting data for the preparation of the branding design concept. The results from data collection and data analysis about Padusan Pacet Hot Spring are the keywords namely  “Natural and Calm”. In this case, Padusan Pacet Hot Spring offers natural and calming concept of tourism that is very suitable for relaxation. Considering this tourist attractions is very potential and the absence of promotion activities to introduce this tourism to the general public, so the branding design for Padusan Pacet Hot Spring needs to be done in an effort to increase brand awareness.

PERANCANGAN MEDIA PROMOSI PANTAI HUNIMUA UNTUK MENINGKATKAN BRAND AWARENESS

Jurnal ArtNouveau Vol 2, No 1 (2014)
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The Culture and beach tourism in indonesian, is very desirable to indonesian people and turis, beach tourism in indonesian from sabang to merauke, are beach that has unique traits which are different from the other beach in indonesian. To show the characteristic of the coast and can differentiate with other beaches in Indonesian as Hunimua Beach , Hunimua Beach is one of the beaches that are located in eastern Indonesian Ambon of  Malucas level mask , Hunimua Beach has something unique , different beaches in Indonesian which has white sand 1km and 300m wide and can see dolphins , whales , and sea birds Hunimua Beach , with the Hunimua Beach has beautiful scenery and not be could forget the memory of every visitor who visit the beach Hunimua . With the media promotion to promote Hunimua Coast to Indonesian, Foreign Affairs and especially in Eastern Indonesian , in the presence of the media promotion can improve and attract consumers even higher, and the people of Indonesian and abroad can know Hunimua Beaches , which requires a media in which contains the characteristic of the coast and provide a brand to consumers in order to establish a brand identity that is able to give a special image for the consumer who then embedded in the minds of consumers . The purpose of this design is how to design a media promotion to increase Hunimua Beach Brand Awarenes.

SIMBOL – SIMBOL BUDAYA DALAM KERIS NAGA KAMARDIKAN KARYA MPU PATHOR RAHMAN

Jurnal ArtNouveau Vol 2, No 1 (2014)
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Indonesia is one country that has a lot of cultural diversity include Anthropology , Sociology and Art . All the cultural diversity ancestors inherited from generation to generation to the next generation . One of the works of art and culture that still exist and persist until today is the work of craft art in the form of a dagger , where the artwork has a meaning and philosophy terms of the form to its usefulness . With the development of times , this dagger turns into a work of art that has a lot of meaning in the philosophy of disclosure , the translation of symbols and expectations , in other words, a keris is a manifestation of the prayer and hope of sipencipta and sipemakainya . Kris kris is often called " Esoteric " . At this time the master began to freely create shapes dagger , which had not followed the grip is standard . By using semiotic Roland Barthes , the dragon dagger Kamardikan a reflection of the attitude of the authoritative leader , gentle and wise . All the epitome of leadership is implied in the form of a dragon s eyes are sharp and rounded as a transformation of the form of an eagle eye , the presence of which is a transformation sumping shape of the human ear that reflects the attitude of the leader or ruler who need sharp hearing . Overall, this Kamardikan dragon dagger gives the impression of prestige and soft for the owner as well as create a high image for the owner due to the difference ornament often creates caste , dragon dagger ornaments on the use of jasmine flower motifs that reflect the personality of a gentle nature .