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STRATEGIES FOR DEVELOPING SUSTAINABLE AND COMPETITIVE CLUSTER FOR SHRIMP INDUSTRY Fauzi, Anas M.; Indrawan, R.Dikky; Setiawan Slamet, Alim; Ratna Dewi, Farida; Kartika, Lindawati; S, Firmansjah
Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB)

Abstract

Kampung Vannamei as shrimp cluster is being developed since 2004 by PT CP Prima, tbk Surabaya through Shrimp Culture Health Management transformation technology to several traditional farmers in Gresik, Lamongan, Tuban, and Madura areas. The research objectives aims to identify and mapping of stakeholder, to analyze interaction of stakeholders, to formulate strategy from internal and external environment factors and to set priority on strategy to develop sustainable and competitive shrimp cluster in the Kampung vannamei. Primary data was collected through stakeholders’ discussion forums, questionnaires, and interviews with relevant actors. Observations to the business unit also performed to determine the production and business conditions, particularly in capturing information about the threat and challenges. While the secondary data is used in policy documents national and local area statistics, and relevant literature. Analyses were performed by using the SRI International cluster pyramid, diamond porter’s analysis, SWOT and Matrix TOWS analysis, and analytical hierarchy process. Analyses were performed by the methods discussed in qualitative and descriptive. There are 7 strategies could be implemented to develop sustainable and competitive shrimp cluster. However, it is recommended to implement the strategy base on priority, which the first priority is strategy to improve linkages between businesses in the upstream and downstream industries into multi stakeholders’ platform in shrimp industry.Keywords: Shrimp, Cluster, Competitiveness, Diamond Porter, SWOT Analysis, AHP
DAYA SAING PT BENAR FLORA UTAMA BERDASARKAN AKTIVITAS RANTAI NILAI FLORIKULTURA Kurniaty, Ratih Marina; Fauzi, Anas M.; Chozin, M. Achmad
Jurnal Manajemen & Agribisnis Vol 9, No 3 (2012): Vol. 9 No. 3, November 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB)

Abstract

ABSTRACTThe aims of this research were (1) to identify of the value chain that has been applied by the company, (2) to describe projections from internal and external condition as input in the company’s success factor analysis, (3) to determine the company’s strategic position, and (4) to formulate alternative strategies to increase the company’s competitiveness in  floriculture industry.  This research used SWOT analysis method by considering company’s position and value chain approach which was started with chain mapping to describe actors involved, what business issues in this company face and which activity has the greatest contribution. The value chain approach were also used to determine the prominent product based on the annual sales report. The research results indicated that the issues in the value chain include: expensive input prices, uncertainty in seed supply and higher transportation cost especially for Euro Country and America. Based on internal and external matrix, the company’s position is in the strategic growth quadrant, so the company can apply some alternative strategies such as  (1) maintaining good relationships with customers and suppliers, (2) expanding market to Asia, (3) upgrading the types of tree, (4) attending big exhibitions, (5) develop products by creating plants trendcentre, (6) enhancing the knowledge management for the company’s human resource, (7) production maximizing for the domestic market, (8) establishing distribution channels in each city, (9) setting a clear target market, (10) maintaining the quality of the plants, (11) restructuring the company in order to clarify the specialization of work, and (12) designing documents to better provide the seeds according to customers’ need.Keywords: competitiveness, floriculture industry, chain mapping, value chain economic analysis, SWOT analysisABSTRAKTujuan penelitian ini adalah (1) identifikasi rantai nilai yang telah diterapkan oleh perusahaan, (2) menggambarkan dari kondisi internal dan eksternal sebagai analisis faktor keberhasilan perusahaan, (3) posisi strategis perusahaan, dan (4) merumuskan strategi alternatif untuk meningkatkan daya saing dalam industri florikultura. Penelitian ini menggunakan metode analisis SWOT dengan mempertimbangkan posisi perusahaan dan pendekatan value chain dimulai dengan pemetaan rantai untuk menggambarkan siapa aktor yang terlibat, apa masalah bisnis di perusahaan ini dan aktivitas mana memiliki kontribusi terbesar. Pendekatan rantai nilai juga digunakan untuk menentukan produk terkemuka dari laporan penjualan tahunan. Hasil penelitian menunjukkan bahwa isu-isu dalam rantai nilai meliputi: harga input yang mahal, pasokan benih tidak menentu dan biaya transportasi terutama untuk Negara Eropa dan Amerika lebih tinggi. Hasil matriks internal dan eksternal, posisi perusahaan pada pertumbuhan strategis sehingga perusahaan menerapkan beberapa strategi. Strategi alternatif yang dapat ditingkatkan oleh perusahaan, seperti: (1) maintaning hubungan baik dengan pelanggan dan pemasok, (2) memperluas pasar ekspor ke Asia, (3) meningkatkan jenis pohon, (4) mengikuti pameran besar, (5) berinovasi produk ke membuat trendcentre tanaman, (6) peningkatan manajemen pengetahuan untuk sumber daya manusia di perusahaan, dan (7) memaksimalkan produksi untuk pasar domestik, (8) saluran distribusi yang didirikan di setiap kota, (9) membuat target pasar yang jelas, (10) mempertahankan kualitas tanaman, (11) merestrukturisasi perusahaan dalam rangka untuk memperjelas spesialisasi pekerjaan, (12) membuat dokumen menyediakan benih sesuai dengan kebutuhan pelanggan.Kata kunci: daya saing, industri florikultura, rantai pemetaan, analisis rantai nilai ekonomi, analisis SWOT
DAYA SAING PT BENAR FLORA UTAMA BERDASARKAN AKTIVITAS RANTAI NILAI FLORIKULTURA Kurniaty, Ratih Marina; Fauzi, Anas M.; Chozin, M. Achmad
Jurnal Manajemen & Agribisnis Vol 9, No 3 (2012): Vol. 9 No. 3, November 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB) | DOI: 10.17358/jma.9.3.146-153

Abstract

ABSTRACTThe aims of this research were (1) to identify of the value chain that has been applied by the company, (2) to describe projections from internal and external condition as input in the company?s success factor analysis, (3) to determine the company?s strategic position, and (4) to formulate alternative strategies to increase the company?s competitiveness in  floriculture industry.  This research used SWOT analysis method by considering company?s position and value chain approach which was started with chain mapping to describe actors involved, what business issues in this company face and which activity has the greatest contribution. The value chain approach were also used to determine the prominent product based on the annual sales report. The research results indicated that the issues in the value chain include: expensive input prices, uncertainty in seed supply and higher transportation cost especially for Euro Country and America. Based on internal and external matrix, the company?s position is in the strategic growth quadrant, so the company can apply some alternative strategies such as  (1) maintaining good relationships with customers and suppliers, (2) expanding market to Asia, (3) upgrading the types of tree, (4) attending big exhibitions, (5) develop products by creating plants trendcentre, (6) enhancing the knowledge management for the company?s human resource, (7) production maximizing for the domestic market, (8) establishing distribution channels in each city, (9) setting a clear target market, (10) maintaining the quality of the plants, (11) restructuring the company in order to clarify the specialization of work, and (12) designing documents to better provide the seeds according to customers? need.Keywords: competitiveness, floriculture industry, chain mapping, value chain economic analysis, SWOT analysisABSTRAKTujuan penelitian ini adalah (1) identifikasi rantai nilai yang telah diterapkan oleh perusahaan, (2) menggambarkan dari kondisi internal dan eksternal sebagai analisis faktor keberhasilan perusahaan, (3) posisi strategis perusahaan, dan (4) merumuskan strategi alternatif untuk meningkatkan daya saing dalam industri florikultura. Penelitian ini menggunakan metode analisis SWOT dengan mempertimbangkan posisi perusahaan dan pendekatan value chain dimulai dengan pemetaan rantai untuk menggambarkan siapa aktor yang terlibat, apa masalah bisnis di perusahaan ini dan aktivitas mana memiliki kontribusi terbesar. Pendekatan rantai nilai juga digunakan untuk menentukan produk terkemuka dari laporan penjualan tahunan. Hasil penelitian menunjukkan bahwa isu-isu dalam rantai nilai meliputi: harga input yang mahal, pasokan benih tidak menentu dan biaya transportasi terutama untuk Negara Eropa dan Amerika lebih tinggi. Hasil matriks internal dan eksternal, posisi perusahaan pada pertumbuhan strategis sehingga perusahaan menerapkan beberapa strategi. Strategi alternatif yang dapat ditingkatkan oleh perusahaan, seperti: (1) maintaning hubungan baik dengan pelanggan dan pemasok, (2) memperluas pasar ekspor ke Asia, (3) meningkatkan jenis pohon, (4) mengikuti pameran besar, (5) berinovasi produk ke membuat trendcentre tanaman, (6) peningkatan manajemen pengetahuan untuk sumber daya manusia di perusahaan, dan (7) memaksimalkan produksi untuk pasar domestik, (8) saluran distribusi yang didirikan di setiap kota, (9) membuat target pasar yang jelas, (10) mempertahankan kualitas tanaman, (11) merestrukturisasi perusahaan dalam rangka untuk memperjelas spesialisasi pekerjaan, (12) membuat dokumen menyediakan benih sesuai dengan kebutuhan pelanggan.Kata kunci: daya saing, industri florikultura, rantai pemetaan, analisis rantai nilai ekonomi, analisis SWOT
STRATEGIES FOR DEVELOPING SUSTAINABLE AND COMPETITIVE CLUSTER FOR SHRIMP INDUSTRY Fauzi, Anas M.; Indrawan, R.Dikky; Setiawan Slamet, Alim; Ratna Dewi, Farida; Kartika, Lindawati; S, Firmansjah
Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB) | DOI: 10.17358/jma.9.2.89-99

Abstract

Kampung Vannamei as shrimp cluster is being developed since 2004 by PT CP Prima, tbk Surabaya through Shrimp Culture Health Management transformation technology to several traditional farmers in Gresik, Lamongan, Tuban, and Madura areas. The research objectives aims to identify and mapping of stakeholder, to analyze interaction of stakeholders, to formulate strategy from internal and external environment factors and to set priority on strategy to develop sustainable and competitive shrimp cluster in the Kampung vannamei. Primary data was collected through stakeholders? discussion forums, questionnaires, and interviews with relevant actors. Observations to the business unit also performed to determine the production and business conditions, particularly in capturing information about the threat and challenges. While the secondary data is used in policy documents national and local area statistics, and relevant literature. Analyses were performed by using the SRI International cluster pyramid, diamond porter?s analysis, SWOT and Matrix TOWS analysis, and analytical hierarchy process. Analyses were performed by the methods discussed in qualitative and descriptive. There are 7 strategies could be implemented to develop sustainable and competitive shrimp cluster. However, it is recommended to implement the strategy base on priority, which the first priority is strategy to improve linkages between businesses in the upstream and downstream industries into multi stakeholders? platform in shrimp industry.Keywords: Shrimp, Cluster, Competitiveness, Diamond Porter, SWOT Analysis, AHP
ANALISIS KEKUATAN KEUNGGULAN KOMPARATIF DAN KOMPETITIF INDONESIA DALAM MENINGKATKAN DAYA SAING AGROINDUSTRI HALAL Purnomo, Dwi; Gumbira-Sa’id, E.; Fauzi, Anas M.; Syamsu, Khaswar; Tasrif, Muhammad
Jurnal Teknotan Vol 5, No 3 (2011)
Publisher : Jurnal Teknotan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB)

Abstract

Pemetaan keunggulan daya saring komparatif dan kompetitif agro-industri dan bisnis halal Indonesia diperlukan untuk menjamin keberhasilan bisnis halal di pasar internasional, terutama di negara-negara anggota ASEAN. Analisis SWOT- kuantitatif digunakan sebagai metode perencanaan strategis dan untuk mengevaluasi kekuatan,kelemahan, peluang dan ancaman yang terjadi pada agroindustri halal eksisting Indonesia. Lima faktor yang dikelompokkan dianalisa dengan dua belas faktor daya saing yang dinilai untuk mengubah keunggulan komparatif menjadi keunggulan kompetitif.  Penilaian dilakukan oleh tujuh belas responden pelaku agroindustri halal nasional yang terdiri atas pengambil kebijakan, industri pakar dan pengamat. Hasil penelitian menunjukkan bahwa Agroindustri halal dapat menjadi altrenatif kebijakan yang sangat baik (skor kekuatan 4,19 dan skor kelemahan -2,25), mengingat kemampuannya melibatkan keterkaitan antara pengembangan industri hulu pertanian, industri hilir pertanian serta jasa-jasa pendukung secara harmonis dan simultan Kata kunci : Analisis SWOT kuantitatif, Halal, Agroindustri, Komparatif, Kompetitif
Kajian Penerapan Produksi Bersih di Stasiun Gilingan pada Proses Produksi Gula Yuliandari, Puspita; Fauzi, Anas M.; Suprihatin, Suprihatin; Suparno, Ono
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 3, No 1 (2010): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v3i1.73

Abstract

The development of sugar industries in Indonesia is influenced by the capability of increasing sugar productivity every year. This increasing is important to handle problem that happened. One of the solutions of the problem, such as sugar loss and inefficiency energy was application of the cleaner production. PG. Tersana Baru have been doing efforts to minimize fuel consumption in milling station. This research objective were to design a processing improvement in milling station through cleaner production approach strategy in reducing sugar loss and increasing energy (steam and fuel) uses efficiency and to build a dynamic model on the influence of imbibitions water to water content of bagasse and sucrose content in milling station at PT. PG. Rajawali II Unit PG. Tersana Baru, West Java. The results of this research indicated a potency for application of a cleaner production approach in PG. Tersana Baru based data collected during 2007 milling season, of which the optimum of imbibitions water was 22.64 %. That condition was achieved in the 8th period of production with fuel energy consumption of 298,466 kcals/ton sugar cane. At this condition, there was possibility for annual energy consumption to be reached by 227,418 kcal/ton sugar cane or equivalent to Rp 764,184,666,153.00. The addition of water imbibitions at the milling process in the dynamic system simulation model was carried out at the interval of 21.20 – 35%. The results in water contents of bagasse of 49.21 – 62.74% and its sucrose contents of 0 – 5.18%.Keywords: Cleaner Production Approach, Imbibitions Water, Efficiency Energy Consumption, Dynamic System Simulation Model
ANALISIS KEKUATAN KEUNGGULAN KOMPARATIF DAN KOMPETITIF INDONESIA DALAM MENINGKATKAN DAYA SAING AGROINDUSTRI HALAL Purnomo, Dwi; Gumbira-Sa’id, E.; Fauzi, Anas M.; Syamsu, Khaswar; Tasrif, Muhammad
Teknotan: Jurnal Industri Teknologi Pertanian Vol 5, No 3 (2011)
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB)

Abstract

Pemetaan keunggulan daya saring komparatif dan kompetitif agro-industri dan bisnis halal Indonesia diperlukan untuk menjamin keberhasilan bisnis halal di pasar internasional, terutama di negara-negara anggota ASEAN. Analisis SWOT- kuantitatif digunakan sebagai metode perencanaan strategis dan untuk mengevaluasi kekuatan,kelemahan, peluang dan ancaman yang terjadi pada agroindustri halal eksisting Indonesia. Lima faktor yang dikelompokkan dianalisa dengan dua belas faktor daya saing yang dinilai untuk mengubah keunggulan komparatif menjadi keunggulan kompetitif.  Penilaian dilakukan oleh tujuh belas responden pelaku agroindustri halal nasional yang terdiri atas pengambil kebijakan, industri pakar dan pengamat. Hasil penelitian menunjukkan bahwa Agroindustri halal dapat menjadi altrenatif kebijakan yang sangat baik (skor kekuatan 4,19 dan skor kelemahan -2,25), mengingat kemampuannya melibatkan keterkaitan antara pengembangan industri hulu pertanian, industri hilir pertanian serta jasa-jasa pendukung secara harmonis dan simultan Kata kunci : Analisis SWOT kuantitatif, Halal, Agroindustri, Komparatif, Kompetitif