Articles

PENGARUH IKATAN FINANSIAL , SOSIAL DAN STRUKTURAL TERHADAP LOYALITAS NASABAH DIMEDIASI VARIABEL CORPORATE IMAGE (Studi Kasus Bank Negara Indonesia (BNI) Cabang UNDIP Semarang Farida, Naili
FORUM Vol 40, No 1 (2012): Kesejahteraan Sosial
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract : Effect of relationship model integration, financial bonding, social bonding and structural bonding to the customer loyalty at Bank Negara Indonesia (BNI) Branch UNDIP Semarang. The location of this research is the city Semarang, purposive sample using sampling, the number of samples in this study as many as 100 customers of Bank BNI, testing of hypotheses in this research using descriptive analysis and regression analysis with path analysis with 5% significance level. The purpose of this study is to investigatege,  financia bondingl, socialbonding and structural bonding customes through its corporate image as a mediating variable  on customer loyalty Bank Negara Indonesia (BNI) UNDIP semarang.Keyword: financial bonding, social bonding, structural bonding , corporate image and loyalty.permalink: http://ejournal.undip.ac.id/index.php/forum/article/view/3204
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Bagian Divisi Umum PT. PELINDO Semarang) Kurniawan, Andika Wijaya; Farida, Naili; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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Human resources is one of factors has an important role in improving employee performance. The population of this study were 114 employees as respondent.  From the results of data analysis conclude that Leadership Trasnformasional has significant effect on Job Satisfaction of 19.9 percent. Compensation affect Job Satisfaction by 58.8 percent. Leadership Transformasional variables affect the performance of employees by 14.8 percent. Compensation variables affect the performance of Employee by 23.7 percent. Job Satisfaction affect the employee performance by 19.3 percent.  Transformational Leadership  and Job Satisfaction simultaneously affecting Compensation by 60.3 percent.  Transformational Leadership  and Job Satisfaction simultaneously affecting Employee Performance by 27.1 percent. Transformational Leadership, and Job Satisfaction simultaneously affecting  Employee Performance by 26.9 percent.  Based on these results,  the management of PT. Pelindo needs to consider the application of Transformational Leadership Style by division supervisor. Continuous guidance and supervision needs to be done so that employees work better. e needs of employees and the opportunity to move forward should be supported and facilitated.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN SISTEM LISTRIK PRABAYAR SEKTOR RUMAH TANGGA DI WILAYAH SEMARANG SELATAN Wibowo, Puji; Lubis, Nawazirul; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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This study aims to determine the most dominating factor between psychological factors, social factors, and personal factors / personal in influencing decisions PLN use prepaid electricity system and also to know the perceptions of consumers about prepaid electricity system. The research was conducted through descriptive research. The number of samples in this study amounted to 94 respondents were taken by purposive sampling technique. Measurement scale with a Likert scale. Data collection by interview using a guiding question and questionnaires. Analysis of the test data using factor analysis with SPSS 16.0.Statistical calculations it can be concluded that the personal factor variables / personal (X3) dominance is very strong, with the acquisition of a value of 0766. Psychological factor variable (X1) strong dominance, with the acquisition value of 0.692. Variable social factors (X2) dominance is strong enough, the acquisition value of 0.515.The conclusion is that the respondents felt a strong psychological factor in the decision category of prepaid electricity use, social factors in the category is strong enough for the decision of prepaid electricity usage, and personal factors / personal in a very strong category for decisions using prepaid electricity system. PT PLN (Persero) should consider social factors in order to attract more consumers to use or switch to a prepaid electricity system by way of more intensive socialization of the prepaid electricity. It is also recommended to management to improve the ease of the procedure can reload prepaid electricity anytime and anywhere. Improve the management of services to suit customer needs, such as providing complete information on the use of prepaid electricity system and provide ease of provision of purchase of prepaid electricity pulses.
PENGARUH NILAI PELANGGAN, KESADARAN MEREK DAN SWITCHING BARRIER TERHADAP LOYALITAS PELANGGAN KARTU TELKOM FLEXI (Studi Kasus Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Agnanda, Friska; Farida, Naili; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Jurnal Ilmu Administrasi Bisnis

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Abstract

Kondisi persaingan di bidang komunikasi di Indonesia saat ini begitu ketat, hal ini menjadikan perusahaan penyedia kartu seluler berlomba-lomba memberikan tawaran yang menarik. Pelanggan biasanya lebih memilih produk yang menurut mereka memberikan banyak keuntungan dan fasilitas. Oleh karena itu , kartu Telkom flexi harus selalu waspada jangan sampai pelanggannya pindah ke perusahaan operator lain. Loyalitas pelanggan memiliki peran penting dalam sebuah perusahaan, mempertahankan mereka berarti meningkatkan kinerja keuangan dan mempertahankan kelangsungan hidup perusahaan. Loyalitas pelanggan dapat dipengaruhi oleh faktor nilai pelanggan, kesadaran merek dan hambatan berpindah. Loyalitas pelanggan berawal dari penilaian pelanggan terhadap produk yang diterimanya, Pelanggan akan merasa puas jika kualitas yang diberikan telah sesuai dengan harapan pelanggan. Tujuan dari penelitian ini untuk mengetahui pengaruh nilai pelanggan, kesadaran merek dan switching barrier terhadap loyalitas pelanggan kartu telkom flexi. Tipe penelitian ini adalah eksplanatory research, metode pengumpulan data menggunakan wawancara lisan dan alat pengumpulan data menggunakan kuesioner. Jumlah responden sebanyak 100 orang diperoleh dengan menggunakan metode accidental sampling (teknik penentuan sampel berdasarkan kebetulan). Teknik analisis menggunakan uji validitas, uji reabilitas, regresi linier sederhana, regresi linier berganda, uji T dan uji F dengan alat bantu SPSS 16.0. Hasil penelitian ini menunjukkan nilai pelanggan, kesadaran merek dan switching barrier kartu Telkom flexi dapat dikatakan cukup tinggi. Loyalitas pelanggannya juga sudah termasuk dalam kategori  tinggi. Besarnya pengaruh nilai pelanggan terhadap loyalitas pelanggan sebesar 41% dan tingkat keeratan hubungannya sebesar 0,414 sehingga dapat dikatakan hubungan liniernya sedang. Besarnya pengaruh kesadaran merek terhadap loyalitas pelanggan sebesar 59,2% dan tingkat keeratan hubungannya sebesar 0,596 sehingga dapat dikatakan hubungan liniernya sedang. Besarnya pengaruh switching barrier terhadap loyalitas pelanggan sebesar 40,2% .dan tingkat keeratan hubungannya sebesar 0,412 sehingga dapat dikatakan hubungan liniernya sedang. Secara simultan besarnya pengaruh nilai pelanggan, kesadaran merek dan switching barrier sebesar 76,8% dan tingkat keeratan hubungannya sebesar 0,848 sehingga dapat dikatakan hubungan liniernya kuat, hal ini berarti bahwa semakin tinggi nilai pelanggan, kesadaran merek dan switching barrier maka akan mengakibatkan semakin tinggi pula loyalitas pelanggan. Berdasarkan hasil analisa data dapat disimpulkan secara parsial maupun secara simultan, nilai pelanggan, kesadaran merek dan switching barrier berpengaruh signifikan terhadap loyalitas pelanggan kartu Telkom flexi dan mempunyai tingkat keeratan hubungan yang kuat. disarankan perusahaan perlu meningkatkan kualitas yang baik sehingga nilai pelanggan dan kesadaran merek meningkat, sehingga tingkat perpindahan pelanggan dapat berkurang dan loyalitas pelanggan semain tinggi.
PENGARUH KESADARAN MEREK DAN PERSESPSI KUALITAS TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING PADA PONSEL NOKIA ( Studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro ) Kurniati, Anita Dwi; Farida, Naili; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique. The method of analysis used in this study is the Path analysis. the calculation results showed that the variables of brand awareness, perceived quality variables, and variable keperayaan each brand has a positive and significant effect on the variable of brand loyalty. Influence exerted by the awareness of the brand loyalty variable that is equal to 12.2%, and the variable perceived quality of the brand loyalty of 28%. Variables brand awareness, perceived quality variables, and the variables are combined brand trust has a positive and significant effect on the variable of brand loyalty at 69.1%, while the remaining 30.9% is explained by other factors, variable brand image, brand association variable, and variations in price promotions. Based on calculations Path analysis proved that the variable brand trust as an intervening variable can be a mediator reinforcing relationship between perceived quality variables with the variables of brand loyalty. Meanwhile variable became brand trust mediator variable relationship weakens brand awareness to brand loyalty variable. Suggestions of this research is to improve the quality of the product, adding features, the company maintaining long term relationships with its customers objective that consumers remain loyal to the Nokia brand phones.
PENGARUH KEPERCAYAAN MEREK, SWITCHING COST, DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN ( Studi pada pengguna ponsel Nokia pada mahasiswa FISIP Universitas Diponegoro angkatan 2010 sampai 2012 ) Nisa, Harum Amalun; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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This study aims to determine the effect of brand trust, switching cost, and customer satisfaction on consumer loyalty in the mobile phone brand Nokia students FISIP UNDIP force 2010 to 2012. The sample amounted to 81 respondents with a sampling technique used is purposive sampling. Based on the test results indicate that the simultaneous F variable brand trust, switching cost, and customer satisfaction has positive and significant impact on customer loyalty at 50.6% which means that customer loyalty can be explained by brand trust, switching cost, and customer satisfaction of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant switching costs which have the greatest influence in the amount of 32.9%, while the lowest brand trust has the effect of 7.3%. the recomendations can be given in this study is a need to improve the quality in response to customer complaints handling. the need to improve the quality of the Symbian system hang if the order is not easy to use and less prone to viruses. Increasing improvements in network systems in order not to lag in accessing the internet.
PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS MEREK, MELALUI NILAI PELANGGAN SEBAGAI VARIABEL INTERVENING PADA YAMAHA VIXION CLUB INDONESIA CHAPTER SEMARANG Maharani, Intan Nur; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Jurnal Ilmu Administrasi Bisnis

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The purpose of this study is to determine the effect of brand community brand loyalty through customer value on the Yamaha Vixion Club Indonesia Chapter Semarang. Which is in this study were divided into three communities brand awareness variables together, rituals and traditions, and moral responsibility. This type of research is explanatory, with the technique of collecting data through questionnaires. The sampling technique used purposive sampling technique, the sample of 40 peoples who are members of the Yamaha Vixion Club Indonesia Chapter Semarang. The method of analysis used in this study is Part Analiyst. Based on the calculations show that there is a variable effect of collective consciousness, rituals and traditions, moral responsibility, and customer value significant positive effect on brand loyalty in the amount of 66.7%.Based on the analysis of pathways directly influences have a greater value than the indirect effect, it shows a member of the community with brand customer will immediately have a sense of loyalty to the brand without having to feel the value or benefits as a member of the community.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING STUDI PADA PENGGUNA PRODUK TOLAK ANGIN PT SIDOMUNCUL DI KELURAHAN TEMBALANG SEMARANG Eka, Noviasari Dewi; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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This study aimed to determine the effect of corporate social responsibility, perceived quality and brand image to purchase decisions with the corporate image as an intervening variable. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling technique. The method of analysis used in this study is using a simple linear regression two – stage with SPSS for windows. The results shows that corporate social responsibility variables, perceived quality and brand image has a positive and significant effect (partial) to the corporate image of each 19,4%, 30.4% and 34,6%. Corporate image variable also has a positive and significant effect (partial) to the purchase decisions of 16, 9%.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GRACIA SKIN CLINIC SEMARANG Fajria, Eka Safitri; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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The purpose of this study is to determine the effect of service quality and value of customer loyalty through customer satisfaction as an intervening variable in Gracia Skin Clinic Semarang. The type of research is using explanatory research, the technique of collecting data through questionnaires. The sampling technique using purposive sampling and accidental sampling technique. The population was all patients of the Gracia Skin Clinic Semarang. While the sample of 100 respondents.The method of analysis used in this study is Part Analiyst or Path Analysis.Based on the descriptive analysis of 44% indicates that the variable quality of service  including both categories, 1% showed variable customer value category quite well, 21% indicated satisfaction variables including high enough category, and 23% showed loyalty variable category is quite high. Based on the calculations show that there is an influence of service quality, customer value variables, and variable customer satisfaction has positive and significant impact on the loyalty variable that is equal to 72,2%, while the remaining 27,8% is explained by other factors such as product quality, customer perception, promotion, brand image, and price. Based on the path analysis, the direct influence its value is greater than the indirect effect on the variables of service quality on loyalty. While the variable value customer loyalty, the indirect effect value is greater than the direct effect, up to variables of customer satisfaction to be intervening variables “amplifier” in relation to loyalty customer value variables.The Suggestions in this research is to improve the quality of service and hospitality to patients, pharmacies expand the space, creating an atmosphere of conducive to the consulting room, and repair procedures.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN PADA KANTOR PELAYANAN PAJAK PRATAMA SEMARANG TENGAH SATU Anggraeni, Intan Yuningtyas; Farida, Naili; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

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There are four factors on tax compliance, namely: awareness of the taxpayer, the taxpayer opinion about the severity of the burden of income tax, the taxpayer perceptions of the implementation of the income tax penalties, taxpayers and tax evasion inherent in individual taxpayer. The data were obtained through questionnaires with 100 people sample taxpayers tax office in Semarang Tengah Satu. The research method used is a simple regression and multiple regression. The results of this study indicate that there is a positive and significant the adjusted R square value or the coefficient of determination of taxpayer an influence for 56.5% of the income tax revenues. While the remaining 43.5% is the influence of other variables that are not observed. The conclusions of this study based on table F, note that Ho is rejected and Ha accepted, which means that there is a positive and significant.  Advice can be given to taxpayers in order to understand and comply with tax taxation laws such as penalties for taxpayers who violate the rules of taxation and tax payers.
Co-Authors Agung Budiatmo Agus Naryoso ahmad yani Ahyar Yuniawan Amelinda, Talitha Andi Wijayanto Andika Wijaya Kurniawan Anita Dwi Kurniati Ari Pradhanawati Arif Rakhman Ariya Pradipta Ayunda, Errisa Dila Bill Ovid Panjaitan Bintang Yuniar, Bintang Bulan Prabawani Cipta, Sabrina Rahma Danendra, Jay Satriadi Edi Sudrajat Edi Sumarno Eka Safitri Fajria Emi Nursanti Fais, Muhammad Ashar Fajryanti, Vanny Fitria Sulistiani, Fitria Fitriandini Dwi Parastiwi, Fitriandini Dwi Friska Agnanda Giska Ova Gradistya, Giska Ova Grace Radamuri Hari Susanta Nugraha Harum Amalun Nisa Heppy Widya Antika Herdini Sarastiti, Herdini Intan Nur Maharani Intan Yuningtyas Anggraeni Ishmah Parameswari Hafi, Ishmah Parameswari Janatien Rosi Khilmi Izdiana Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti, Lintang Tyas Luthfi, Faizal Marten Hanura, Marten Maya Anggaeni, Maya Mia Yuristika, Mia Mila Azhari Muhammad Ivan Aliyan Nawazirul Lubis Ngatno Ngatno Nines Intan Novianti, Nines Intan Nisrina Kamilah, Nisrina Noor Fajar Rizky Nugrahanto, Noor Fajar Rizky Noviasari Dewi Eka Nurlan Oktafiani Siregar, Nurlan Oktafiani Nursinggih, Asa Ridho Padma Triscahyaning Wibawa Paramitha Agdina Pusparini Puji Wibowo R Prakoso, Muhammad Taufan Rahman, Ridho Ratih Dwi Hastari Ratna Acintya Putri Reni Shinta Dewi Renita Helia, Renita Reski Pratiwi, Reski Retno Kusniati Rhisa Ayu Ismasari, Rhisa Ayu Rodhiyah Rodhiyah Ryan Irtanto Sari Listyorini Saryadi Saryadi Sendhang Nurseto Suci Widyawati Sudiro Sudiro Syamsiyah Syamsiyah Triyani Rahmadewi, Triyani Verissa Rana Khansa, Verissa Rana Wahid Abdulrahman, Wahid Widayanto Widayanto Widiartanto Widiartanto Yulianta Restuadhi