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Journal : Jurnal Manajemen dan Agribisnis

STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL

Jurnal Manajemen & Agribisnis Vol 6, No 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik. 

ANALISIS PERILAKU KONSUMEN KOTA BOGOR TERHADAP PRODUK KOSMETIK HIJAU

Jurnal Manajemen & Agribisnis Vol 5, No 1 (2008): Vol. 5 No. 1 Maret 2008
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The exploding societal movement based upon environmental concerns and consumer awareness is spreading all over the globe. As a result, consumers concern about environmental issues is growing significantly and marketers have realized the importance of introducing green cosmetic products.However, there is doubt whether this awareness and concern is translated into the right behavior. In this study, consumers’ attitudes, behaviors, perception and demographic factor were manipulated to determine their relative influence on willingness to pay for green cosmetic products. The results showed consumer’s age, education, income and ecoliteracy to be the consistent explanatory factor in predicting their willingness to pay. The result also suggested that attitude toward firm’s responsibilities and buying behavior which’s consider environment factor to be the consistent explanatory factor in predicting their willingness to pay. This study also examined the relationships between consumer’s attitude, subjective norms, perceived behavior control and green cosmetic buying intentions using the Theory of PlannedBehavior (TPB). This study revealed that at significance level ten percent, attitude, subjective norm and perceived behavior control correlates positively with intention.

FAKTOR-FAKTOR YANG MEMPENGARUHI IMPOR SUSU INDONESIA

Jurnal Manajemen & Agribisnis Vol 4, No 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The condition of excess demand that is happening to the milk commodity is the result of the low capacity in domestic milk production that has made Indonesia faced with the option of importing milk. The rise in volume of imported milk that occurred after the remission of the import ratio policy indicates that domestic milk competitiveness is low. Quantitative analysis using Engle-Granger Co-integration and Error Correction Model (ECM) to analyze factors influencing imported milk for the long-term and the short-term through one-way comparison produced a crucial research implication towards the increase of domestic milk production for the short-term. On the other hand, for the long-term, real price for domestic milk holds a key role in increasing competitiveness. The remission of the import ratio policy as an act to minimize trade restriction basically increases import volume, nevertheless it is thought that it can be overcome with an exit strategy of increasing domestic milk production for the short-term.

SUSTAINABLE BUSINESS COMPETITIVENESS: TRANSLATING CONCEPT INTO PRACTICE

Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

Globalization has proven to spur economic growth for many countries in the world. It has, however, also negative impacts in terms of widening income gap, environmental degradation etc. such that many are worried that the growth will not be sustainable. Triple bottom line was introduced to make the economic growth and company competitiveness more sustainable. Although to define the concept is easy, to make it implemented, especially by developing countries, is another matter. Education and research track by universities is suggested to be one best way to accelerate the implementation of the concept. A case of Graduate Program of Management and Business (MB-IPB) is used to illustrate the attempt.   Keywords: Sustainable Business Competitiveness, Triple Bottom Line, MB-IPB, 3Ps  

PENDEKATAN TOTAL QUALITY MANAGEMENT PRODUK BROILER TOLAKAN

Jurnal Manajemen & Agribisnis Vol 9, No 3 (2012): Vol. 9 No. 3, November 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

ABSTRACTThe purpose of this study was to analyze rejected product in slaughterhouse division using total quality management approach. The secondary data were collected from the company archives and judgmental sampling was used to collect primary data from six experienced respondents. The analysis method used was total quality management, include stratification, Pareto diagrams, control charts, fishbone diagrams, and quality function deployment. The findings of this study showed that the use of line production system by the slaughterhouse to produce the product; where products’ redness/bruises, size uniformity, bloodless feature, incorrect delivery, delivery delay, and damaged package were the cause of product rejection. The strategies ordered based on the priority to improve the management quality are: tools repair and replacement, creating quality based projects, build an information system between the production lines, training and seminar. The managerial implications of the study suggested the slaughterhouse to replace or repair the plucker, scalder and automatic weighing machine. It also suggested the slaughterhouse to tighten the span of control in the chilling room to maintain product freshness.Keywords: rejected product analysis, TQM, QFD, chicken slaughterhouse, carcassABSTRAKPenelitian ini bertujuan menganalisis produk tolakan pada rumah potong ayam melalui pendekatan total quality management. Pengumpulan data sekunder penelitian diperoleh dari arsip perusahaan dan judgemental sampling digunakan terhadap enam responden ahli untuk memperoleh data primer penelitian. Metode analisis data yang digunakan total quality management, meliputi stratifikasi, diagram pareto, peta kendali, diagram tulang ikan, dan quality function deployment.  Hasil penelitian menunjukkan penggunaan sistem lini produksi pada proses produksi di perusahaan, dimana memar pada produk, keseragaman ukuran, kesegaran produk, pengiriman tidak sesuai pesanan, keterlambatan pengiriman serta kemasan yang rusak merupakan penyebab terjadinya produk tolakan. Prioritas strategi perbaikan mutu yang dapat dilakukan di rumah potong ayam secara berurutan terdiri atas, perbaikan dan penggantian alat, proyek kualitas, pembangunan sistem informasi antar lini produksi, serta pelatihan dan seminar. Implikasi manajerial hasil penelitian merekomendasikan rumah potong ayam untuk melakukan perbaikan atau penggantian pada alat perontok bulu, alat perebusan, dan alat timbang otomatis, hasil penelitian juga merekomendasikan kepada rumah potong ayam untuk memperketat rentang kendali pada ruang pendingin guna menjaga kesegaran produk.Kata kunci:  analisis produk tolakan, TQM,  QFD, rumah pemotongan ayam, karkas

PENILAIAN TERHADAP IKLIM INVESTASI USAHA PENGOLAHAN KELAPA SAWIT DI KABUPATEN BENGKULU SELATAN

Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. 2, Juli 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

ABSTRACTThe purposes of this study were (1) to identify factors that considered important by investors in making investment decisions in the oil palm agribusiness and in the performance of South Bengkulu Regency Officials in providing a supporting investment climate, (2) to determine the Regional Official’s level of compatibility and value of performance index towards factors that influencing investment, (3) to determine the difference in perception toward the (what) variables, between investors and South Bengkulu Regency Government, (4) to formulate strategies which can be used by South Bengkulu Regency to attract investors. The methods used to collect data were observation, questionnaire-based interview, and in-depth interview. The techniques used to analyze data were descriptive analysis, importance-performance analysis, Value of Performance Index, and Mann Whitney’s independent sample test. A comprehensive analysis of the output of the three methods had concluded that South Bengkulu Regency need to concern about 24 variables and its managerial implications in order to attract investors on PKS or CPO factories. Keywords: oil palm agribusiness, South Bengkulu, IPA matrix, CSI, mann whitneyABSTRAKTujuan dari penelitian ini adalah (1) mengidentifikasi faktor-faktor yang dianggap penting oleh investor untuk membuat keputusan investasi pabrik crude palm oil dan kinerja Pemerintah Kabupaten Bengkulu Selatan dalam menyediakan iklim investasi, (2) menentukan tingkat kompatibilitas dan nilai indeks kinerja Pemerintah Daerah (Pemda) terhadap faktor yang memengaruhi investasi (3) menentukan perbedaan persepsi terhadap variabel, antara investor dan Pemerintah Kabupaten Bengkulu Selatan. (4) merumuskan strategi Pemerintah Kabupaten Bengkulu Selatan  untuk menarik investor. Metode pengumpulan data mengunakan observation, questionnaire-based interview, dan in-depth interview. Analisis data yang digunakan berupa metode importance-performance analysis, nilai indeks kinerja, dan uji Mann Whitney sampel independen. Hasil  analisis dari tiga metode tersebut  menyimpulkan bahwa Kabupaten Bengkulu Selatan perlu memperbaiki sekitar 24 variabel dan melaksanakan strategi dalam rangka  menarik investors pabrik CPO atau PKS. Kata kunci: kelapa sawit, Bengkulu Selatan, IPA matrix, CSI, mann whitney

OPTIMASI MODEL TRANSPORTASI DALAM PENGUKURAN KINERJA MANAJEMEN RANTAI PASOKAN BERAS: STUDI KASUS DI PERUM BULOG DIVISI REGIONAL JAWA BARAT

Jurnal Manajemen & Agribisnis Vol 2, No 2 (2005): Vol. 2 No. 2 Oktober 2005
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The purpose of this study was to analyze the ability of West Java on providing the needs of rice through all over West Java as well as the surrounding regions; and to evaluate optimal rice distribution among the regions. It was predicted that the rice production volume in West Java and Banten Provinces tend to decrease, each for 3 806.33 Tons per quartile and 1 662.85 Tons per quartile. The optimal rice transportation network should be conducted through rice distribution from Cirebon Sub Regional Division to Ciamis Sub Regional Division or from Karawang Sub Regional Division to Cianjur Sub Regional Division. Rice distribution could be conducted from Cirebon, Indramayu, Karawang and Subang Sub Regional Divisions to Jakarta Raya Sub Regional Division

ANALISIS KEPUASAN RUMAH TANGGA PENERIMA MANFAAT RASKIN DI DKI JAKARTA

Jurnal Manajemen & Agribisnis Vol 8, No 1 (2011): Vol. 8 No. 1 Maret 2011
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

Aiming to investigate the satisfaction level of household beneficiaries towards Raskin Program, the study attempts to determine the gap between households’ expectation and Raskin Program perfor­mance of each satisfaction attribute. By collecting data from 125 respondents of legal beneficiaries, the primary data is processed using descriptive and survey method through questionnaires and interviews and gathered using convenience sampling (non probability sampling). The objectives of the study are to: (1) analyze household’s perception and satisfaction index of Raskin Program; (2) analyze factors that influence household’s satisfaction towards Raskin Program; (3) analyze the official perception of Raskin Program performance; (4) analyze the gap between households’ expectation and Raskin Pro­gram performance; and (5) formulate strategy to increase Raskin Program effectiveness.The study has shown significant contribution of all dimensions in influencing customer satisfaction. The application of Gap Analysis has revealed the fact that there is a significant gap in tangible dimension, with reli­ability dimension is having the largest contribution, sequentially followed by tangible, responsiveness, assurance and empathy dimension with the least contribution. This implies that the priority of factors to be improved is also.   Keywords: Raskin, Household beneficiaries Satisfaction, Effectiveness, Gap Analysis, and Customer Satisfaction Index.

MULTI-SECTOR PARTNERSHIPS FOR SUSTAINABLE BUSINESS DEVELOPMENT: LESSONS LEARNED FROM ROUND TABLE INDONESIA

Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

Over a period of three years, Bogor Agricultural University/Institut Pertanian Bogor (IPB) and Maastricht School of Management (MsM) have been executing the multi-annual project Round Table Indonesia, www.roundtableindonesia.net. This project aimed at contributing to the improvement of a sustainable business and investment climate in the Indonesian agricultural sector, by strengthening the knowledge capacity, formulating concrete investment opportunities, and facilitating partnerships. As a result, IPB and MsM have developed courses on sustainable business development and facilitated business projects in poultry, mangosteen, palm oil, shrimps, and tourism. All projects are based on in-depth value chain analyses and roundtable meetings with key stakeholders of government, private sector, academia, and civil society. Linking education and applied research with business development will lead to a stronger and more sustainable Indonesian agricultural sector, being of crucial importance for the Indonesian development as a whole.Keywords: Round Table Indonesia, Sustainable Business Development, Value Chain, Agricultural Sector, IPB, MSM

RANTAI NILAI PADA INDUSTRI SUSU STUDI KASUS PT CISARUA MOUNTAIN DAIRY (CIMORY)

Jurnal Manajemen & Agribisnis Vol 10, No 1 (2013): Vol. 10 No. 1, Maret 2013
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

ABSTRACTThe purpose of this study were to 1) map the value chain of Cimory, 2) analyze value chain governance in Cimory, 3) identify the barriers in Cimory value chain, 4) analyze the production efficiency in Cimory suppliers, and 5) identify the best strategy to upgrade the Cimory’s value chain so it can minimize any hindrance. This research used descriptive method that used value chain analysis, value chain governance analysis, barrier of production efficiency identification, and upgrading strategy. Based on value chain analysis, there are six actors in the whole Cimory value chain: KUD Giri Tani and KUD Cipanas as the dairy suppliers, Kiva Citra as the sugar supplier, Inopec as the bottle supplier, Cimory itself, Macrosentra Niagaboga as the main distributor, Cimory resto, Giant, Indomaret, Alfamart, Home Delivery, and Cimory agent. The relationship between Cimory and the main supplier is captive, between Cimory and secondary supplier is modular, and between Cimory and the distributor is more likely modular. The results of barriers identification showed that almost all barriers came from the main suppliers. The results from the production efficiency showed that only the working hour that didn’t have any positive effect for production. The prioritized strategy that needs to be done based on the upgrading analysis is improving the quality of fresh milk supplied to Cimory.Keywords: cimory, production efficiency, upgrading strategy, value chain, value chain analysis ABSTRAKPenelitian ini bertujuan 1) memetakan rantai nilai dari Cimory, 2) analisis pengelolaan rantai nilai dari Cimory, 3) mengidentifikasi berbagai hambatan pada rantai nilai Cimory, 4) analisis efisiensi produksi dari supplier Cimory, dan 5) identifikasi strategi yang tepat untuk meminimalisir hambatan yang dialami oleh Cimory. Penelitian ini bersifat penelitian deskriptif dengan menggunakan analisis rantai nilai, analisis pengelolaan rantai nilai, identifikasi hambatan, efisiensi produksi, dan strategi pengembangan. Hasil analisis rantai nilai terdapat enam aktor dalam rantai nilai Cimory secara keseluruhan: KUD Giri Tani dan KUD Cipanas sebagai pemasok susu segar, Kiva Citra sebagai pemasok gula, Inopec sebagai pemasok botol, Cimory, Macrosentra Niagaboga sebagai distributor utama, resto Cimory, Giant, Indomaret, Alfamart, Layanan pesan antar dan agen Cimory. Hubungan diantara Cimory dan pemasok utama bersifat captive, Cimory dan pemasok sekunder bersifat modular, dan hubungan dengan distributor lebih bersifat modular. Hasil dari identifikasi hambatan menunjukkan bahwa hampir semua hambatan berasal dari pemasok utama. Hasil dari efisiensi produksi menunjukkan hanya jam kerja yang tidak memiliki efek positif terhadap tingkat produktivitas. Strategi prioritas yang perlu dilakukan untuk melakukan peningkatan ialah dengan cara meningkatkan kualitas dari susu segar yang dipasok ke Cimory.Kata kunci: cimory, efisiensi produksi, strategi pengembangan, rantai nilai, analisis rantai nilai