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PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN Arifin, Endro; Fachrodji, Achmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : MIX: JURNAL ILMIAH MANAJEMEN

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Abstract

Abstarct. This study aims to examine and analyze the influence of Perceived Quality, Brand Image, and Promotionon Purchase Intention of the Achilles consumer in South Jakarta. Preliminary research data was secondary data from the Achilles. Research data was from questionnaires that‘s distributed tothe respondents. The sampling method use disincidental sampling by reason of ease to get respondens. By using the formulaTabachnickand Fidell, the number of samplesis determined amounted to 100 respondents, whocame fromeight storesAchillesin South Jakarta.The analytical method usedissimple and multiple linear regression. The results showed that the brand image partially significant effect on purchase intention. While the perceived quality and promotion partially have no significant effect on purchase intention. Simultaneously, the third free variable, that are perceived quality, brand image and promotion significantly effect on purchase intention.Keywords: Perceived Quality, Brand Image, Promotion, and Purchase Intention and Achilles Tyre
PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN Arifin, Endro; Fachrodji, Achmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : MIX: JURNAL ILMIAH MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstarct. This study aims to examine and analyze the influence of Perceived Quality, Brand Image, and Promotionon Purchase Intention of the Achilles consumer in South Jakarta. Preliminary research data was secondary data from the Achilles. Research data was from questionnaires that‘s distributed tothe respondents. The sampling method use disincidental sampling by reason of ease to get respondens. By using the formulaTabachnickand Fidell, the number of samplesis determined amounted to 100 respondents, whocame fromeight storesAchillesin South Jakarta.The analytical method usedissimple and multiple linear regression. The results showed that the brand image partially significant effect on purchase intention. While the perceived quality and promotion partially have no significant effect on purchase intention. Simultaneously, the third free variable, that are perceived quality, brand image and promotion significantly effect on purchase intention.Keywords: Perceived Quality, Brand Image, Promotion, and Purchase Intention and Achilles Tyre
PENGARUH PERSEPSI KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BAN ACHILLES DI JAKARTA SELATAN Arifin, Endro; Fachrodji, Achmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : MIX: JURNAL ILMIAH MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstarct. This study aims to examine and analyze the influence of Perceived Quality, Brand Image, and Promotionon Purchase Intention of the Achilles consumer in South Jakarta. Preliminary research data was secondary data from the Achilles. Research data was from questionnaires that‘s distributed tothe respondents. The sampling method use disincidental sampling by reason of ease to get respondens. By using the formulaTabachnickand Fidell, the number of samplesis determined amounted to 100 respondents, whocame fromeight storesAchillesin South Jakarta.The analytical method usedissimple and multiple linear regression. The results showed that the brand image partially significant effect on purchase intention. While the perceived quality and promotion partially have no significant effect on purchase intention. Simultaneously, the third free variable, that are perceived quality, brand image and promotion significantly effect on purchase intention.Keywords: Perceived Quality, Brand Image, Promotion, and Purchase Intention and Achilles Tyre
PERBANDINGAN DAYA SAING PRODUK GONDORUKEM DI PASAR INTERNASIONAL Fachrodji, Achmad; Sumarwan, Ujang; Suhendang, Endang; Harianto, Harianto
Jurnal Manajemen & Agribisnis Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.35 KB) | DOI: 10.17358/jma.6.2.140-151

Abstract

A high value non-wood product which is currently highly demanded in the local and international market is the Gondorukem (Gondorukem), produced from heating the pine?s tree gum (Pinus merkusii Junk). The constraint that we deal with is the fluctuation Gondorukem?s price which is triggered by the behavior of the Chinese industrialist since China is the biggest producer of Gondorukem. This research is aimed to compare the Gondorukem?s competitive advantage point a view from the industry, enterprises and countries? among China, Brazil and Indonesia. The study is not only about comparing the Pine forest as a natural resource and measuring its productivity per hectare, but also observing the productivity and efficiency of the workers in each country. The analysis of industrial competitiveness is measured by using RCA# index, and the production cost and profit margin ratio is used to measure competitiveness among the enterprises. It can be concluded that China has the largest area of sap-tapped pine forest and Brazil is the highest for its forest productivity and workers? efficiency, however Indonesia has the highest ratio of production cost and profit margin among the other countries. In term of the value of RCA# during the year of observation 2001 up to 2008, China exceeded Indonesia and Brazil. It?s expected by this research that Indonesia will be able to intensify the currently sap-tapped areas and expand the production area (extensive efforts) by utilizing the pine forest outside Java. It?s also proposed to increase the production by working on research about pine tree which produces more sap, performing comparative study to Brazil and raising up the wage of the sap-tapped workers.