A.A.A WULANDIRA SAWITRI DJELANTIK
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana

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Strategi Pemasaran Buah di UD. Wika Mitra Desa Kerobokan Kecamatan Kuta Utara RAHAYUNINGSIH, K. RATIH; SUSRUS, I KETUT BUDI; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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ABSTRACT Fruit Marketing Strategy at UD. Wika Mitra Kerobokan Village, Kuta Utara This research is purpose to identify and to know internal environment (strengths and weaknesses) and external environment (opportunities and threats), business position, and marketing strategy as good enough to applied by UD.Wika Mitra based on currently position. The method of analysis used in this research is corporate environment which consists of IFE (Internal Factor Evaluation) matrix , EFE (External Factor Evaluation) matrix, and BCG (Boston Consulting Group) matrix. IFE matrix analysis with total score 2,50 and EFE matrix analysis with total score 3,020. BCG matrix analysis through the analysis of market growth rate and relative market share, known that in 2012 UD. Wika Mitra has market growth rate at 6,50% and the value of the relative market share at 1,18. Position UD. Wika Mitra is on the cell Cash Cow. This means the company has a small business opportunity because they are on the market that is not growing but it has a market share than main competitors UD. Setiawan. Based on the company´s position, it can produce an alternative strategy that should be applied to the company, is a product development strategy and concentric diversification strategy. Keywords: marketing strategy, fruit, IFE, EFE, BCG
Pola Kemitraan Antara Petani Heliconia dengan Sekar Bumi Farm di Desa Kerta Kecamatan Payangan Kabupaten Gianyar SURIATI, NI NENGAH; DEWI, RATNA KOMALA; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract The Pattern of Partnership between Heliconia Farmers and Sekar Bumi Farm in Kerta Village Payangan District Gianyar Regency Heliconia is a type of tropical ornamental plant which is often referred to as ornamental banana. Heliconia is one of ornamental plants developed in Payangan District. Heliconia farmers cooperated with Sekar Bumi Farm in provide infrastructure, market access, and could meet production needs for Sekar Bumi Farm so that it can provide benefits for both parties partners. The purpose of this research was  to determine: (1) the mechanisms of partnership, (2) the success of the partnership, (3) the benefits of the partnership, and (4) constraints faced in partnership. Respondents of this research was 40 % of the 72 members of Amerta Jati, Jati Mekar and Jati Mulia farmers group. Data was obtained through observation method, documentation study, and interview using questionnaires. Qualitative and quantitative data analysis were used in this research. The results indicated that (1) Form of implementation is done in partnership with Sekar Bumi Farm using plasma core pattern (2) mechanism of partnership between farmers with Sekar Bumi Farm originated from Sekar Bumi Farm to approach farmers to be willing to partner, creating a cooperation agreement concerning the rights and obligations of each party, and agree on the agreements (3) ratio of farmer’s profit increased before partnering was 0.98 to 1.34 after joining partnership, (4) benefits of the partnership on the technical aspects, namely Sekar Bumi Farm provide information to farmers, the economic aspect is a guaranteedmarket and increasing farm income, and the social aspect that is the desireof continuity of cooperation, and (5) Constraints in the partnership is unstable market prices, harvesting is not on schedule, weather factors affecting production, and the number and role of extension worker of the Sekar Bumi Farm is still less than optimal. Keywords: Partnership, Farmer, Heliconia, Sekar Bumi Farm
Analisis Profitabilitas Peternakan Ayam Ras Petelur Pada UD BS (BIYASE) Desa Babahan, Kecamatan Penebel, Kabupaten Tabanan PUSPITAWATI, NI MADE SRI; SUDARMA, MADE; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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ABSTRACT The Profitability Analysis on the Laying Poultry Farm of UD BS (BIYASE) of Babahan Village, Sub-district of Penebel, the Regency of Tabanan UD BS which located in the village of Babahan, Penebel Sub-district, the Tabanan Regency is one of the laying poultry farms, with number of approximately 60,000 population of chickens. The farm was founded in 1995 and until now it has never been performing a good financial analysis. This study aims to determine the level of profitability, the value of BEP and the public perception on the UD BS. The results of the study showed that the average value of GPM in 2012 and 2013 were 39,55% and 50,61%, the average value of NPM in 2012 and 2013 were 36,35% and 48,16%, the average value of ROA in 2012 and 2013 were 47,99% and 83,72%, and the average value of ROE in 2012 and 2013 were 119,98% and 209,29%. This indicates that the farm business is quite profitable because the level of profitability is above that of the industry average. The average of the BEP units showed that in 2012 it reached to 739.635 eggs and in 2013 amounted to 589.832 eggs, while the average of the BEP of prices were Rp 759.362.414,83 in 2012 and Rp 652.781.310,90 in 2013. The perception of the public who live around the village of Babahan is positive. However, the members of Subak Munduk Lenggung and Subak Bayem think that UD BS has a negative impact for environment, but it has a positive impact on the socio-economic conditions.
Profil Industri Kerajinan Dulang dan Sumbangannya terhadap Pendapatan Total Rumah Tangga Petani di Desa Pengotan Kecamatan Bangli Kabupaten Bangli MERTANINGRUM, NI LUH PUTU ERMA; WIDYANTARA, I WAYAN; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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ABSTRACT Dulang Craft Industry Profile and the Contributions Against Total Household Income of Framer in Pengotan village of Bangli District of Bangli Regency Pengotan village is a village that became the center of handicraft industry of household, one types of handicraft that produced in this village is the dulang craft. Dulang is one of the means that used as offerings at Hinduism ceremony. In addition, the survival dulang industry this is also useful as a medium inpreserving local culture. The purpose of this study is to find out how much acceptance of farmer household is; to determine how the labor productivity and productivity costs such; and to find out how big the contribution of dulang industry to total household income of farmers. Data analysis method that used in this study is the formula of acceptance, the labor productivity and costs productivity and the percentage contribution of the craft. The results showed that, the handicraft industry is able to provide additional income to the total income of the household, the level of labor productivity and costs productivity dulang craft industry can be classified as an i productive industrial because it has more value than one, and dulang craft workmanship able to providing a substansial contribution to earning total farm households. Keywords: Pengotan Village, Dulang Craft
Analisis Pendapatan Usahatani Padi Bersertifikat Organik (Kasus Kelompok Tani Gana Sari Kabupaten Badung) SETIAWATI,, NI KADEK PONIAMBA; SUAMBA, I KETUT; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Analysis of Certified Organic Rice Farming Income (Case Farmers Group of Gana Sari District of Badung) Gana Sari group is engaged in the development of organic rice and has organic certificate, necessary to study the analysis of certified organic rice farming income . This study conducted to determine the amount of income , the R / C ratio and application of Internal Control System ( ICS ) at the Farmer Group of Gana Sari. Determination respondents income analysis by cencus and key informants to determine the application of the ICS. The analysis is the farm income , R / C ratio , and descriptive analysis . The result showed an average cash reached Rp 19.293.373,52 and the total income reached Rp 16.023.633,71 per hectare per cropping season. The value of R / C ratio of the total cost was 2.41 and comparison of the cost is 3.38 . The indicates is the certified organic rice farming viable. ICS of gana sari group applied to entire process of culvation and infrastructure including warehouse or farmhouses. ICS carried inspector on all members of farmer and external oversight by LeSos. Suggested  to farmers in order to maintain the rice farm is certified organic, farmer groups and ICS officials filed a related department in order to help the staff ICS purchasing, storage, and processing can carry out their duties. Training of the farmers also need to be done continuosly so that farmers consistent to maintain the certificate. Keyword : farmbusiness, rice certified organic, revenue, internal control system
SOSIALISASI SUBAK SEBAGAI WARISAN BUDAYA DUNIA KEPADA SISWA SMU DI KECAMATAN TAMPAKSIRING, KABUPATEN GIANYAR WINDIA, WAYAN; WIDYANTARA, I WAYAN; DJELANTIK, A.A.A WULANDIRA SAWITRI; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA; HANDAYANI, M.TH.
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Noble values ??contained in Subak finally set to make UNESCO as World Cultural Heritage in need of protection. The challenge is not only coming from the onslaught of tourism alone but the biggest challenge comes from farmers themselves, namely the lack of interest of young generation to carry on the profession as a farmer. This led to concerns about the sustainability and preservation of the water control system. Subak as one of the worlds cultural heritage contained in Sub Sukawati Gianyar regency which Subak Kulub Atas, Subak Kulub Bawah, and Subak Pulagan. Very important for the socialization of Subak as a world heritage, especially on the definition and management to the surrounding communities and the general location of the high school students in the District Sukawati Gianyar regency. Service activities that have been conducted in SMU 1 Sukawati, these students showed enthusiasm in listening to the material that we provide. After counseling, community service our team provides time for students to discuss around the water control system and world heritage, and there are many students who are interested and ask questions about how to preserve Subak and what they should do as the younger generation. As their young people are less interested in working in the agricultural sector, but they have the desire to preserve subak. Keywords: subak, world cultural heritage, agricultural
Fakor-Faktor yang Mempengaruhi Permintaan Konsumen terhadap Buah Jeruk Lokal di Kota Denpasar ARTAMA, I MADE OKA SURYA; ANTARA, I MADE; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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AbstractFactors That Affect Consumer Demand Against Local Oranges in Denpasar CityThis study aims to test the accuracy of demand function model to approach the demand local oranges in Denpasar, identify the factors that affect consumer demand to local oranges in Denpasar, and estimate the elasticity of citrus nobilis demand in Denpasar. Location choosen purposely those in the kreneng market, ketapian market, sanglah market, and badung markets. The population on this research are the buyers of local oranges fruit. Samples taken as many as 50 people use purposive sampling techniques. This research using two demand function models namely linier demand function and Cobb-Douglas demand function who tested with three criteria which resulted the best model. Independent variable that affects was : the price of local oranges (x1), the price of import oranges (x2), the price of apples (x3), the price of mango (x4), family income (x5), and extended family (x6). Cobb-Douglas demand function model namely LnY = 2,912 - 1,109LnX1* - 1,461LnX2* - 1,579LnX3* +1,383LnX4* + 0,622LnX5* + 1,449LnX6*. Factors that affects are the price of local oranges, the price of other fruit (import oranges, apple, mango ), family income, andthe number of family members. Price elasticity on the demand of local oranges is elastic. Complementary goods namely import orange fruit and apples. Substitutiongoods namely mango. Income elasticity showed that local oranges is inelastic. Consumers should choose the local oranges, because more assured quality and isproduced domestically.
Analisis Pendapatan Petani Kentang di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan DEWI, IDA AYU CANDRA; SUDARMA, I MADE; DJELANTIK, A.A.A WULANDIRA SAWITRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
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AbstractAnalysis Income Farmers Potato in the Village Candikuning, the Subdistrict Baturiti, the District TabananOne of the goals of horticulture development is the increase in farmers income achieved through increased production and productivity. Horticulture development in Indonesia in the future be driven toward agribusiness system, for example in the village of Tabanan Candikuning which is a village developer horticulture planting all kinds of crops, especially potatoes. To assist in the marketing of potatoes are usually farmers or to cooperate with the relevant agencies where most farmers do partnerships, while there are also other farmers who do not follow the partnership. Under these conditions, this study aims to determine the ratio between the income of farmers who follow a partnership with farmers who do not follow Candikuning partnerships in the village of Tabanan. The data in this study was obtained through interview, observation and documentation, which is then analyzed using qualitative quantitative methods.The results showed that the income of farmers who followed the partnership Rp. 44.326 million while the income of farmers who do not follow the partnership Rp. 17.635 million, with this show that farmers who followed the partnership more beneficial than the farmers who do not follow the partnership. Limitations of quality seeds to farmers to make the production process is hampered because the seeds are supplied directly from outside the area, so if there is a delay in ordering seeds will greatly affect the process production potatoes.
Analisis Efisiensi Teknis Penggunaan Pupuk dan Pestisida Budidaya Asparagus di Desa Pelaga, Kecamatan Petang, Kabupaten Badung SIDHARTA, NUR RANGGA; SUDARMA, I MADE; DJELANTIK, A.A.A WULANDIRA SAWITRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.1, Januari 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2017.v06.i01.p17

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Analysis of Technical Efficient Use of Fertilizer and Pesticide Cultivation Asparagus di Desa Pelaga, Kecamatan Petang, Kabupaten BadungPelaga Village located at the Subdistrict of Petang, Badung Regency is an area thatcarry out the program of One Village One Product (OVOP) with asparagusdistinctive product since 2010. Cultivation of asparagus is influenced by the use offertilizers and pesticides including chicken manure, cow manure, urea, NPK andpesticides, where the quantity of fertilizer and pesticide use affects the production ofasparagus. This research aimed to analyze the effects of the use of fertilizers andpesticides, the farmer acceptance and to analyze the technical efficiency ofcultivation of asparagus.This research uses multiple linear regression method thatincludes: classic assumption test consisting of normality test, heteroscedasticity, testof multicoliniearity and test the linear regression model, which includes: coefficienttest determination (R2), F-test and t-test with a level real (?) of 5%. After that, inorder to analyze the technical efficiency by using the Data of Envelopment Analysis(DEA). The equation used is the production function model of Cobb-Douglasproduction function of the natural logarithm.The use of fertilizers and pesticidestogether in the cultivation of asparagus significantly affected the production ofasparagus. Partially only cow manure (X2) and NPK (X4) which significantlyaffected the production of asparagus, asparagus farmers’ income was Rp. 3,219,932for a month and already exceeds the Minimum Wage of Badung Regency. Based onthe analysis of technical efficiency, the asparagus cultivation has been efficient buthas not been able to achieve performance levels of efficiency of full-technicallyefficient, because the average technical efficiency achieved was 63%, with a rangebetween 38.5% and 100%. The value of technical inefficiency or technicallyinefficient average is 37%.
Motivasi Petani dalam Membudidayakan Tanaman Pepaya Calina (Carica papaya L) (Kasus Kelompok Tani Pepaya Calina di Desa Sulangai, Kecamatan Petang, Kabupaten Badung) WIWEKA, DEWA PUTU GEDE SATRIA; SUARDI, I DEWA PUTU OKA; DJELANTIK, A.A.A WULANDIRA SAWITRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2018.v07.i03.p13

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The Farmer’s Motivation In Cultivating The Papaya Calina Plant(Carica papaya L) (The Farmer’s Group of Calina Papaya at Sulangai Village, onPetang District, in Badung Regency). Sulangai village is the village where most of the villagers work as a farmer. One of thefarmer’s work done by the farmer in that village is papaya calina. Based on thedescription above, it’s interesting to analyze about the motivation faced by the farmer incultivating the papaya calina plant at Sulangai village, on Petang district, in Badungregency. The purpose of this research is to know the farmer’s motivation in cultivatingthe papaya calina plant at Sulangai village, on Petang district, in Badung regency. Theresearch held at sulangai village, on Petang district, in Badung regency particularly infarmer’s group of papaya calina. The location of the research is based on the purposivemethod which is determination of the research location deliberately. The population inthis research is 20 farmers.Based on the research data, the intrinsic motivation of the farmer cultivating the papayacalina plant at Sulangai village, on Petang district, in Badung regency is categories highpercentage about 70,81%. The intrinsic motivation of the farmer in cultivating thepapaya calina plant generally categories in high percentage about 79,09%.Based on theresearch the farmer’s group as the one who does this job is brave to try this technologyin cultivating the papaya calina plant which is given by the instructor. By trying thetechnology, the farmer’s group will get more new experiences to do in cultivatingpapaya calina in the future.