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MODEL PENGARUH PERSEPSI AKAN TOKO RITEL MODERN PADA PENGALAMAN BERBELANJA Siringoringo, Hotniar; Dharmmesta, Basu Swastha; Sugiharto, Toto
UG Journal Vol 1, No 1 (2000)
Publisher : Universitas Gunadarma

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Abstract

Tujuan dari penelitian ini adalah untuk memodelkan pengaruh persepsi akan toko ritelmodern pada pengalaman berbelanja di toko ritel modern yang sama dalam keputusanpembelian kebutuhan sehari-hari. Data penelitian merupakan data primer, dengankuesioner sebagai instrumen penelitian. Kuesioner disebarkan ke konsumen toko ritelmodern di Jabodetabek. Hipotesis yang diuji adalah persepsi akan toko ritel modernmemengaruhi pengalaman berbelanja dalam toko ritel yang sama. Hipotesis diujimenggunakan model persamaan struktural. Perangkat lunak Lisrel digunakan sebagaialat analisis data. Statistik kebaikan suai menunjukkan bahwa persepsi akan toko ritelmodern memengaruhi pengalaman berbelanja di toko ritel yang sama pada taraf nyata5%.Kata kunci: konsumen, model struktural, kebutuhan sehari-hari, variabel laten, variabel manifes
PENGEMBANGAN KONSEP JASA PENDIDIKAN TINGGI BERBASIS KEINGINAN KONSUMEN POTENSIAL Risdwiyanto, Andriya; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 16, No 4 (2001): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

This research tests a model of the influence of marketing stimuli to the choice of private colleges in Yogyakarta and Central Java. The study uses confirmatory factor analysis for a model comprising seven marketing stimuli (product, price, place, promotion, people, physical evidence, and process) which influence the choice of private colleges in Yogyakarta and Central Java. Regression analysis model is used to determine the influence of marketing stimuli to the choice of private colleges. Data are gathered through survey to applicants (potential customer) from Yogyakarta and Central Java high schools. This research provides a systematic model to develop a concept of private higher education services in Yogyakarta and Central Java.
The Protest of Tofu-Tempe Producers : A Content Analysis of Print Media hendarto, kresno agus; Dharmmesta, Basu Swastha; Purwanto, B M; Moeliono, Moira M.M
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Abstract

Tofu-tempe has been popular among the Indonesia people. Nearly all people have ever consumed them. However with the long draught in the last half century in United States of America, the price of soybean, the raw material of tofu-tempe, has increased significantly. Consequently, the producers of tofu-tempe in Jakarta protested. They stopped the production for 3 days from 25 to 27 July 2012. The relation between media and protest is transactional. On the one hand, the protesting group uses media to disseminate their activities. On the other hand, media needs news to report. The objective of this study is to describe the protest of tofu-tempe producers. Therefore, this study attempts to answer some questions: (i) what is the root caused and what have triggered the protest? (ii) what is the target and what is the objective of the protest? (iii) who is benefited by the protest? and (iv) why the producers participated in the protest? Data on the protest by tofu-tempe producers were collected from media and analyzed by content analysis. The results showed that the roots caused of the protest were: (a) inability of the government to provide self-sufficiency of soybean; and (b) inability of the government to control the supply of soybean at national level and the trigger of the protest was significant increase of soybean price. They have made the producers protested. The objective of the protest were: (a) taking over of soybean trade by the government; (b) elimination of import tariff for soybean; (c) socialization to the society that soybean price has increased so that the society can understand the increase of selling price; (d) subsidy to soybean price to the producers of tofu-tempe; and (e) showing to the government the suffering of producers of tofu-tempe after the soybean price increase. The targets of the protest were the government; and the people most benefited by the protest were soybean importers.  Keywords: protest, media, agenda setting, social dilemma theory, qualitative content analysis.
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR Negara, Danes Jaya; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 5, No 1 (2003): January-April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication Mardhiyah, Dien; Dharmmesta, Basu Swastha; Purwanto, B. M.
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.                      
CORRELATION ANALYSIS BETWEEN THE SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY OF VIVA GENERIK PHARMACY IN SEMARANG Monica, Eva; Dharmmesta, Basu Swastha; Syahlani, Suci Paramitasari
Jurnal Farmasi Sains dan Komunitas (Journal of Pharmaceutical Sciences and Community) Vol 14, No 2 (2017)
Publisher : Sanata Dharma University

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Abstract

Today, pharmacy service has become more developed along with the enhancement of society awareness of the importance of health. Therefore, as one of the health service facilities, pharmacy is required not only to give priority on product prices and varieties but also to provide qualified service for the patients. Viva Generik pharmacy as a new comer should have the ability to understand the situation and should have the competitive advantage. This study used a survey method. Data were collected with a purposive sampling method using the instrument of closed questionnaires. The questionnaires were tested for the validity and the reliability to 40 respondents who were the consumers of Viva Generik pharmacy. Questionnaires were given to 150 respondents, then were analyzed using qualitative descriptive statistics to identify the respondents’ characteristic. Quantitative analysis was used to identify the quality of the service and to see the correlation between service quality, satisfaction, and customer loyalty of Viva Generik pharmacy. As a result, Viva Generik pharmacy’s consumers tended to agree that the quality of service given by Viva Generik pharmacy was good. Simultaneously, service quality variables gave a positive impact to the customer satisfaction and the customer loyalty. It was just the tangible dimension that gave the significant impact on the customer satisfaction and customer loyalty. It was also disclosed that the customer satisfaction brought a significant impact on the customer loyalty to Viva Generik pharmacy.
KONTRIBUSI INVOLVEMENT DAN TRUST IN A BRAND DALAM MEMBANGUN LOYALITAS PELANGGAN Darsono, Licen Indahwati; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 20, No 3 (2005): July
Publisher : Journal of Indonesian Economy and Business

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Abstract

Customer loyalty is the most valuable asset for the company. Many researchs found thatcustomer loyalty had a positive effect on company’s profitability. The purpose of thisresearch is to investigate involvement and trust in a brand (as cognitive and conativeantecedent of loyalty) contribution to building loyalty. The object of this research is facialwhitening product, and the subjects are women. Survey has been done in two centrallocations in Yogyakarta.This research found that involvement and trust in a brand has a positive effect onrelative attitude as attitudinal dimension of loyalty, relative attitude has a positive effect on repeat patronage as behavioral dimension of loyalty. This research also found a strongsupport about relative attitude’s role as a mediator of involvement-repeat patronagerelationships and trust in a brand-repeat patronage relationships. Therefore, involvementand trust in a brand are mediated by relative attitude to contribute to bulding loyalty.Key words: involvement, trust in a brand, relative attitude, repeat patronage
PERILAKU BERALIH MEREK KONSUMEN DALAM PEMBELIAN PRODUK OTOMOTIF Purwani, Khusniyah; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 17, No 3 (2002): July
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research examined of consideration set size to switch brands in automotive purchase, called Sambandam-Lord model (1995). The results showe that the replicated research model could be applied to the observed data, but not all eleven hypotheses could be supported as the researchers expected. Six of the eleven hypotheses, have been supported, while the others have not. This condition indicates that automotive brands switching behavior occurred because of the three factors mentioned in the model, i.e. (1) prior experience, (2) product knowledge, and (3) media search, and other factors. The intended factors which have not been revealed were found as a desire to have newly manufactured cars, a desire to try other brands, and boredom of the owned car, need to be considered for further research.Keywords: Brand switching, consideration set size, prior experience, product knowledge, media search, retailer search, and satisfaction.
PENGARUH KETIDAKPUASAN KONSUMEN, KARAKTERISTIK KATEGORI PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK Junaidi, Shellyana; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 17, No 1 (2002): January
Publisher : Journal of Indonesian Economy and Business

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Abstract

The objective of this study is to examine the partial and simultaneous effects of customer dissatisfaction, characteristics of product category, and variety-seeking needs on brand switching behavior. This study has tested the impact of the variety-seeking needs as a moderating variable on brand switching behavior and provided an alternative perspective on the concept of consumers’ brand loyalty. The brand switching approach can be very helpful in resolving problem and decision making related to brand loyalty reinforcement. The results show two important findings. Firstly, the customer dissatisfaction and variety-seeking needs were significantly related to brand switching behavior, but the impact of characteristics of product category itself on brand switching behavior was not significant. Secondly, the variety-seeking needs moderated the effects of customer dissatisfaction and characteristics of product category on brand switching behaviors. Some implications for future research are identified, including the choice of products as research objects, dissatisfaction constructs, and the importance of inter-customer interaction issues.Key words: brand switching, customer dissatisfaction, characteristic products, variety-seeking, involvement
LOYALITAS PELANGGAN: SEBUAH KAJIAN KONSEPTUAL SEBAGAI PANDUAN BAGI PENELITI Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 14, No 3 (1999): July
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Customer loyalty of a specific brand, also called brand loyalty, is expected toget more academic attention from scholars to investigate. This article describes andanalyses the concept of brand loyalty to the extent to which attitudinal andbehavioural approaches and structures become the loyalty domain. The structure ofloyalty shows elements comprising cognition, affect, conation, and action. Theseelements reflect loyalty categories. Techniques of loyalty measurement such as brandchoice sequence, proportion of purchase, brand preference, brand commitment,loyalty scale, and acceptance/rejection ratio are also elaborated. Customersatisfaction is not disregarded in the analysis since it closely relates to the concept ofbrand loyalty.