Anindya Ardiansari
Fakultas Ekonomi, Universitas Negeri Semarang

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Identifikasi Perilaku Konsumen Sebagai Upaya Peningkatan Daya Saing Usaha Ritel Skala Kecil Di Kota Semarang

Conference In Business, Accounting And Management (Cbam) 2012 Vol 1, No 2 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting And Management (Cbam) 2012

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Abstract

Decreasing number of small-scale retail competitiveness problems (non-organized) in Semarang City which exacerbating their marginalization in the competitive retail business, is a complex issue that must be addressed. The objectives of this research is to be achieved, namely to identify consumers’ purchasing behavior in a large-scale retail (organized) and small scale (non-organized). In order to achieve the goal, after all the data were collected through interviews and questionnaires, then it is conducted with descriptive qualitative analysis and quantitative analysis (Kruskal-Walli Test). The test results conducted on consumer attitudes regarding the ten attributes that are attached to a retail store that includes the name of the store, the popularity of the store, complete facilities such as shops, security stores, convenience stores, store cleanliness, product pricing, information from media advertising, information from family / friends, as well as quality service shop in four areas of Semarang City. Meanwhile, there are only two that have a uniform response from consumers, the popularity of the store and information from media ads created by the retail stores. These results can be interpreted that the popularity of the retail store and information from media advertising on retail stores in the mind of consumers to determine their behavior in the choice of retail stores where they shop. Keywords: Consumer behavior, Competitive Advantage, Retail Abstrak Masalah penurunan daya saing usaha ritel skala kecil (tidak terorganisasi) di Kota Semarang yang mengakibatkan semakin terpinggirkannya mereka dalam persaingan bisnis ritel merupakan masalah yang kompleks yang harus segera ditangani. Secara garis besar tujuan penelitian yang ingin dicapai yaitu mengidentifikasi perilaku beli konsumen pada ritel skala besar (terorganisasi) dan skala kecil (tidak terorganisasi). Untuk mencapai tujuan tersebut setelah semua data dikumpulkan melalui wawancara dan pengisian kuesioner, maka kemudian dilakukanlah analisis deskriptif kualitatif dan analisis kuantitatif (Kruskal-Walli Test). Dari hasil pengujian yang dilakukan terhadap sikap konsumen menyangkut sepuluh atribut yang melekat pada toko ritel yang meliputi nama toko, popularitas toko, kelengkapan fasilitas toko, keamanan toko, kenyamanan toko, kebersihan toko, harga produk, informasi dari media iklan, informasi dari keluarga/ teman, serta kualitas layanan toko di empat wilayah Kota Semarang, ternyata hanya dua yang memiliki tanggapan yang seragam dari konsumen, yaitu popularitas toko dan informasi dari media iklan yang dibuat oleh toko retail. Hasil ini dapat dimaknai bahwa tingkat popularitas toko ritel dan informasi dari media iklan tentang toko ritel yang masuk dalam benak konsumen dapat menentukan perilaku mereka dalam menentukan pilihan toko ritel tempat mereka belanja.Keywords: Perilaku konsumen, Competitive Advantage, Retail 

Identifikasi Perilaku Konsumen Sebagai Upaya Peningkatan Daya Saing Usaha Ritel Skala Kecil Di Kota Semarang

Conference In Business, Accounting, And Management (CBAM) Vol 1, No 2 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1890.55 KB)

Abstract

Decreasing number of small-scale retail competitiveness problems (non-organized) in Semarang City which exacerbating their marginalization in the competitive retail business, is a complex issue that must be addressed. The objectives of this research is to be achieved, namely to identify consumers’ purchasing behavior in a large-scale retail (organized) and small scale (non-organized). In order to achieve the goal, after all the data were collected through interviews and questionnaires, then it is conducted with descriptive qualitative analysis and quantitative analysis (Kruskal-Walli Test). The test results conducted on consumer attitudes regarding the ten attributes that are attached to a retail store that includes the name of the store, the popularity of the store, complete facilities such as shops, security stores, convenience stores, store cleanliness, product pricing, information from media advertising, information from family / friends, as well as quality service shop in four areas of Semarang City. Meanwhile, there are only two that have a uniform response from consumers, the popularity of the store and information from media ads created by the retail stores. These results can be interpreted that the popularity of the retail store and information from media advertising on retail stores in the mind of consumers to determine their behavior in the choice of retail stores where they shop.Keywords: Consumer behavior, Competitive Advantage, Retail

The Influence of Institutional Ownership, Profitability, Liquidity, Dividend Policy, Debt Policy on Firm Value

Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

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Abstract

The purpose of this study is to determine whether institutional ownership, Return on Assets (ROA), Return on Equity (ROE), current ratio (CR), dividend payout ratio (DPR), and debt to equity ratio (DER) affects the firm value. The population is manufacturing companies which is listed in Indonesia Stock Exchange period 2012-2016. The sample in this study is 14 companies with purposive sampling method. Firm value is proxied by Price to Book Value (PBV), profitability is proxied by Return on Assets  (ROA) and Return on Equity  (ROE), liquidity is proxied by Current ratio (CR), dividend policy is proxied by Dividend Payout Ratio (DPR), and debt policy is proxied by Debt to equity ratio (DER). Methods of data analysis using descriptive statistical analysis and multiple regression analysis by using a eviews 9 program. The result show that th institutional ownership, ROA, and DPR have no effect on firm value, ROE have positive effect on firm value, CR and DER have negative effect on firm value.

PENERAPAN GREEN MARKETING PADA UKM KABUPATEN SEMARANG

Jurnal Dinamika Manajemen (Journal of Management Dynamics) Proceeding Madic 2015
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

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Abstract

CAPITAL MARKET’S REACTION TOWARDS 2014 WORKING CABINET ANNOUNCEMENT (INDONESIAN CASE STUDY)

Jurnal Dinamika Manajemen Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

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Abstract

The purpose of this study is to examine the market reaction regarding the announcement  of working cabinet following the election of Jokowi as the President of Indonesia. Political events such as presidential election, government change, cabinet announcement, and other events are very influential towards price and trade volume at the stock exchange since the political events are closely related to the state economy stability.  The Sample in this study is stock which was listed as issuers in Indonesia Stock Exchange (IDX) which included in LQ45 company group during this research period from 20 October– 3 November 2014. The result shows that there was significant effect towards abnormal return difference before and after the cabinet announcement on the companies listed in LQ 45. The existence of this significant difference means that market reacted with the cabinet announcement event.

IbM.KELOMPOK INDUSTRI SERBUK INSTAN JAMU DAN MINUMAN KESEHATAN DI UNGARAN, KABUPATEN SEMARANG

METANA Vol 10, No 02: Desember 2014
Publisher : Universitas Diponegoro

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Abstract

Abstract UMKM" TigaDara " which is located at Jl . UripSumoharjo 45 and UMKM " Berliana " address at 7 Kuncen New jl.ApelUnggaran - Kab.Semarang an economically productive UMKM as micro businesses , with a production of herbs or a health drink in the form of instant powder and liquid beverages . Early in its development , the effort focuses on the various processing plants living pharmacies ( empon - empon ) are made ​​into a variety of herbs and health beverages in an instant form , for example : instant ginger , white turmeric , saffron , turmeric, tamarind , Mahkotadewa , etc. . During this production process  been conventional and instant powders produced by high sugar levels that can not be consumed by diabetics . Given that in order to produce sugar -free powder that requires technology and modern processing equipment , namely the granulation process , it is necessary to support the introduction of technology and the granulation equipment . While UD Berliana now more concentrated on liquid products requiring wringer empon - empon that can operate mechanically with greater capacity and semi-continuous operation . Given that during the management system implemented is still a family management , then with the development of business and the broader marketing outreach is necessary to improve management and use of the Web to expand their marketing reach . With the help of technology , equipment and granulation managemen as wringer and structuring the results of this activity can be rapidly growing SMEs . This is evident from the production capacity that was originally only 50 kg per day to 200 kg per day , followed by an increase in network marketing , and sales revenue . Keyword :Teknology, granulation, wringer, Web. Abstrak UMKM ”Tiga Dara” yang beralamat di jl. Urip Sumoharjo 45 dan UMKM ”Berliana” yang beralamat di jl.Apel No.7 Kuncen Baru Ungaran-Kab.Semarang merupakan UMKM  yang produktif secara ekonomis sebagai usaha mikro, dengan produksi berupa jamu atau minuman kesehatan dalam bentuk serbuk instan dan minuman cair. Selama ini proses pengolaahan dilakukan secara konvensional dan dihasilkan serbuk instan dengan kadar gula yang tinggi sehingga tidak bisa dikonsumsi oleh penderita diabetes. Mengingat bahwa untuk dapat memproduksi serbuk yang bebas gula memerlukan teknologi dan peralatan proses yang modern, yaitu dengan proses granulasi, maka perlu adanya bantuan pengenalan teknologi dan peralatan granulasi tersebut. Sedangkan UD Berliana sekarang ini lebih mengkonsentrasikan pada produk cair sehingga membutuhkan alat pemeras empon-empon yang dapat beroperasi secara mekanik dengan kapasitas yang lebih besar dan beroperasi secara semi kontinyu. Disamping itu, mengingat bahwa  selama ini sistem manajemen yang diterapkan masih merupakan manajemen keluarga, maka dengan semakin berkembangnya usaha dan semakin luasnya pemasaran diperlukan adanya penyuluhan perbaikan manajemen dan penggunaan Web untuk memperluas jangkauan pemasarannya. Dengan adanya bantuan teknologi, peralatan dan penataan manajemennya maka UMKM tersebut dapat berkembang pesat. Hal ini terlihat dari kapasitas produksi yang pada awalnya hanya 50 kg per hari menjadi 200 kg per hari yang diikuti dengan peningkatan jaringan pemasaran dan omset penjualannya. 8Kata kunci : Teknologi, granulator, pemeras, Web.

ANALISIS KEBANGKRUTAN MENGGUNAKAN RASIO ALTMAN Z-SCORE

Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

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Abstract

This research purposed in order to find out bankruptcy indication of listed in LQ-45 index and delisted companies in Indonesian Stock Exchange using Altman Z-Score. Research population are all listed and delisiting companies in Indonesian Stock Exchange, sample was chosen based on purposive sampling criteria. Among 23 sample companies in LQ45, there are 3 companies predicted as grey area in three years and there is a company predicted as grey area in one year and then predicted on bankrupt condition in the next two years. There are one company which predicted as bankrupt condition in three years. From 10 sample companies which was delisted from IDX, there is one company which predicted as healthy condition in two years, then predicted as bankrupt in the next year. There is a company which was predicted as grey area in one year. This case can be proven that Altman Z-Score ratio has high accuracy in bankruptcy prediction

PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION

Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

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The aims of this research are to analyze the direct and indirect influence of the customer experience, customer value and customer satisfaction on the customer loyalty at The Fountain Water Park & Resto. The sample size consist of 116 respondents with purposive judgement sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Significant results of this research indicate customer experience and customer value influence customer loyalty through customer satisfaction so can be concluded that mediation circuit occurs in this study. The conclusion of this research are proved that customer experience, customer value and customer satisfaction as the mediation influence by direct and indirect on the customer loyalty.

The Effect of Agency Conflict, Dividend Policy and Growth Opportunity as moderating variabel on Firm Value

Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal
Publisher : Management Analysis Journal

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This study aims to investigate the effect of agency conflict on dividend policy (Dividend Payout Ratio), dividend policy and growth opportunity on firm value, and analyzing growth opportunity moderate the effect of dividend policy on firm value. The population are 72 manufacturing companies which is listed on Indonesia Stock Exchange (IDX) from 2012 until 2014. The sample are 24 companies using purposive sampling technique. The analysis method  in this study is a simple regression analysis and multiple regression analysis and Moderated Regression Analysis (MRA) to examine the effect of moderating variable. Firm value variable is proxied by Price Book Value (PBV), Agency conflict variable is proxied by Total Asset  Turnover (TAT), dividend policy variable is  proxied by Dividend Payout Ratio (DPR), and growth opportunity is proxied by the precentage of changes in total assets.The result show that agency conflict has positive significant effect on dividend policy, dividend policy has positive significant effect on firm value, growth opportunity has no significant effect on firm value, and growth opportunity as moderating variable can effect the relationship of dividend policy and firm value.

PENGARUH FAKTOR EKONOMI MAKRO DAN KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN

Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

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Abstract

The aim of this research is to know the effect of macroeconomics factors and financial performance on corporate value of the manufacturing companies in Indonesia Stock Exchange on 2010-2012. Population in this research is manufacturing companies listed on Indonesia Stock Exchange in the period from 2010 until 2012. Number of sample that used in this research is 52 samples with purposive sampling method. Corporate value variable is proxied by Price Earning Ratio (PER), macroeconomics factors variable is proxied by inflation and exchanges rate, financial performance variable is proxied by Return on Equity (ROE) and Debt to Equity Ratio (DER). The analytical tool used is multiple regression analysis, using software SPSS 16.0. Based on the results of the study, it can be concluded that only DER has significant effect on corporate value of manufacturing companies in IDX on 2010-2012.