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Journal : Accounting

EFFECT OF EXTERNAL FACTORS ON PURCHASE DECISIONMAKING IN “NUVO” THE SHOWER SOAP (A Case Study in District Consumer Mlati, Sleman regency, Yogyakarta) Andri, Andri
Accounting 2010
Publisher : Accounting

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Abstract

Basically, the products offered by producers and consumers purchased, is the expected demand. Therefore, consumers will choose goods or services that can meet the expectations. Consumers as a target marketing company´s products, always decide what he wants to be bought and consumed. According to Private Companies and Handoko (1997:10), consumer behavior can be defined as the activities of individuals who are directly involved in obtaining and using goods and services, including decision-making process on the preparation and determination of these activities. It is interesting in this research is in the purchase decision of consumers to maintain healthy body soap. Consumer considerations in choosing products more diverse and often influenced by factors outside themselves (external) the culture surrounding communities, social factors, personal factors and the existence of the family (Simamora Bilson, 2003; 4-12). Keywords: Consumers, Decision Making, Society
Co-Authors A. Masyhur Effendi A. Suresti A.N. Yanti AAAA Kusumawardhani Agnes Clement AGUS AGUS Amir Hamzah Amir Hasan Anyan, Anyan Arief Setiawan Armis Armis Aryani Sudharmono Baibul Tujni, Baibul chansyanah diawati Charles E Damping Chenny Seftarita, Chenny Cut Aida Fitri Dan Hidayat Didin Syafrudin, Didin Didy Rachmadi Dionisius, Felix Djap Hadi Susanto Dodi Sofyan Arief, Dodi Sofyan Dyah Budiastuti Elly Ingkiriwang Endang Wahyuni Endramawan, Tito Evalina Asnawi F, Yusep Ahmadi Feriadi Feriadi, Feriadi Fitrini Fitrini Haris Haris, Haris Harmawan, Hari Haryono Haryono Herawati, Risma Hilarius Jago Duda, Hilarius Jago Ilham, Mhd Imanuel Sairo Awang, Imanuel Sairo Indrayani, I. Ira Devi Sara, Ira Devi Jos Istiyanto, Jos Juniati Juniati Khalil Khalil Kusandi, Kusandi Lambu Da Costa Laufried Laufried Lieke E.M. Waluyo Lubis, Rakhmad Syafutra Manalu, Ericko Lestranda Putra Mardi Susanto Margareta Andriani, Margareta Marlindawati Marlindawati, Marlindawati Marshell Tendean Melinda Rismawati, Melinda Muhammad Fadly Muhammad Irfan Nina Kadaritna Novita Pradani Nurlina, N Olenggius Jiran Dores, Olenggius Jiran Olfebri Olfebri, Olfebri Poiwong Ng R. Wati Ratna Surya Widya Rianto Nugroho, Rianto Roro Isyawati Permata Ganggi, Roro Isyawati Permata Roswan Kasim, Roswan Said Musnadi Sarry, Lenni Marsella Sehatta Saragih SEMBIRING, DANIEL Setyawan Widyarto Sihombing, Galuh Leonardo Silitonga, Sutan Parasian Sinaga, Agustian Sri Murniati, Sri Sunda Ariana, Sunda Suparwan Cecep Kosasih, Suparwan Cecep Susanna Ndraha Suyandi Suyandi Teddy Chandra TRI SUTRISNO Win Win Yenny Dewi P Yesi Novaria Kunang, Yesi Novaria Zul Zagir, Zul Zulianto, Sugit