Michael Adiwijaya
Petra Christian University Siwalankerto 121–131, Surabaya 60236

Published : 9 Documents
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THE INFLUENCE OF THE MORALE AND THE COMMITMENT OF ADMINISTRATION STAFF TOWARDS THE ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND ITS IMPACT TOWARDS SERVICE QUALITY PERFORMANCE AT PRIVATE UNIVERSITIES IN SURABAYA-INDONESIA Djati, S. Pantja; Adiwijaya, Michael
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2009): MARCH 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.939 KB) | DOI: 10.9744/jmk.11.1.pp. 20-30

Abstract

The purposes of this research are to analyze the influence of the employee morale and the commitment towards the Organizational Citizenship Behavior (OCB) and its influence towards the quality of service performances. The population of this research is divided into two parts, firstly the administrative employees at private universities in Surabaya which have students over 5000 and secondly the students who are being serviced or had been serviced directly by the administrative employees. The research findings revealed that the quality of services for student, which are delivered by the administration staffs at private universities in Surabaya, is good. The OCB, the morale and the commitment of administrative staffs at private universities in Surabaya are good enough. Moreover, the moral and the commitment of the employees have significant influence towards OCB which later also influence the service quality performances.
The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling Setiadi, Erick; Adiwijaya, Michael; Subagio, Hartono
Petra International Journal of Business Studies Vol 1 No 2 (2018): December 2018
Publisher : Master of Management Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.842 KB) | DOI: 10.9744/ijbs.1.2.70-79

Abstract

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya Kurniawan, Felyshia Aditya; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 1 No 1 (2018): June 2018
Publisher : Master of Management Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.11 KB) | DOI: 10.9744/ijbs.1.1.11-22

Abstract

The internet has become a human lifestyle. Many business people took advantage of this opportunity to market their business by using social media marketing strategy on Facebook or Instagram. Activities in the online brand community on social media platforms could build consumer perceptions of a brand inside the online world and would form a belief in the brand that ultimate to loyalty. Therefore, social media marketing must be known for its effectiveness. This study aims to determine the influence of the online brand community on online perceived brand reputation, brand trust, and brand loyalty at cafes in Surabaya. The method used in this study is quantitative by spreading the questionnaires to 240 respondents of college students both online and offline. The research using purposive sampling technique and the sample used in this research is the consumers of De Mandailing Cafe & Eatery, Panties Pizza, and Warunk Upnormal in Surabaya where the three cafes are considered to represent the whole cafes with the same quality, consumers, service system, and price range. From the results of this study, it can be concluded that online brand community has a significant impact on brand loyalty through online process perceived brand reputation and brand trust.
The Influence of the Morale and the Commitment of Administration Staff Towards the Organizational Citizenship Behavior and its Impact Towards Service Quality Performance at Private Universities in Surabaya-Indonesia Djati, S. Pantja; Adiwijaya, Michael
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2009): MARCH 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.939 KB) | DOI: 10.9744/jmk.11.1.pp. 20-30

Abstract

The purposes of this research are to analyze the influence of the employee morale and the commitment towards the Organizational Citizenship Behavior (OCB) and its influence towards the quality of service performances. The population of this research is divided into two parts, firstly the administrative employees at private universities in Surabaya which have students over 5000 and secondly the students who are being serviced or had been serviced directly by the administrative employees. The research findings revealed that the quality of services for student, which are delivered by the administration staffs at private universities in Surabaya, is good. The OCB, the morale and the commitment of administrative staffs at private universities in Surabaya are good enough. Moreover, the moral and the commitment of the employees have significant influence towards OCB which later also influence the service quality performances.
RELATIONAL MARKETING AND CUSTOMERS SHIFTING TENDENCY IN ISLAMIC BANKING IN EAST JAVA Purwanto, .; Adiwijaya, Michael
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2014): MARCH 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.138 KB) | DOI: 10.9744/jmk.16.1.17-26

Abstract

The purpose of this study was to explain the relationships between relational bonds, customers’ value, and customers’ loyalty of three consumer groups of Islamic banking in East Java. Samples were obtained from 613 Islamic banks’ customers in East Java and were analyzed using SEM. The findings were: For stayers, the three types of bonds raised utilitarian and hedonistic values, which raised loyalty. For dissatisfied switchers, only structural bond affected the utilitarian value, which raised loyalty. For satisfied switchers, social bond affected hedonistic value, while structural bond affected utilitarian value.
PERLUASAN MEREK: ”STRATEGI JITU PELUNCURAN PRODUK BARU” Adiwijaya, Michael
Jurnal Ekonomi MODERNISASI Vol 1 No 2 (2005): Juni
Publisher : Economics and Business Faculty, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi perluasan merek bukan hal yang baru dalam dunia pemasaran, dimana strategi pengembangan merek ini banyak digunakan oleh praktisi – praktisi pemasaran di dalam aktivitas peluncuran produk baru. Penggunaan strategi tersebut didasarkan pada pertimbangan besarnya biaya iklan untuk meningkatkan brand awareness dari produk baru, adanya ikatan emosional antara konsumen dengan merek yang memiliki ekuitas yang tinggi, dan waktu proses adopsi dari respon konsumen yang relatif lebih singkat. Strategi perluasan merek memiliki kekuatan dan kelemahan, demikian halnya dengan strategi pengembangan merek lainnya. Setiap peluncuran produk baru, baik yang menggunakan strategi merek baru ataupun strategi perluasan merek tetap memiliki resiko yang sama besarnya.  Peran dari pemasar dalam mengelola sumber daya yang dimiliki perusahaan adalah faktor kunci kesuksesan peluncuran suatu produk baru
The Effect of Vendor Trustworthiness toward Online Purchase Intention through Costumer Trust Adiwijaya, Michael
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.993 KB)

Abstract

ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR Adiwijaya, Michael
Jurnal Manajemen Pemasaran Vol 2, No 2 (2007): OCTOBER 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.423 KB) | DOI: 10.9744/pemasaran.2.2.

Abstract

The tight of market competition and its changes has forced the marketers to apply an appropriate strategy in order to survive and to follow the market changes and even to come out as a market leader. Brand repositioning strategy is one of the options among other changing strategies which could be implemented by marketers in a particular market situation and condition. The implementation of this strategy should be based on the understanding of basic concept of brand repositioning, the focus on customer’s need, the sense of market changing, and also the support of all components in the company. Abstract in Bahasa Indonesia: Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh pemasar dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan. Kata kunci: ketatnya persaingan dan perubahan pasar, strategi reposisi merek, pemahaman konsep, fokus konsumen, kepekaan pasar, dukungan perusahaan.
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale Limanto, Jeremy; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 1 No 1 (2018): June 2018
Publisher : Master of Management Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.552 KB) | DOI: 10.9744/ijbs.1.1.45-56

Abstract

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.