Edi Abdurachman
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120

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ANALISIS ATRIBUT PEMASARAN PADA BEBERAPA RESTORAN CEPAT SAJI DI JAKARTA Manoppo, Chandra Adhitya; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

The purpose of this research is to find whether marketing attributes of some fast food restaurants have met with consumer’s expectations, and identify and analyze the correlations between demography (gender, age, education, job, expenditure per month, frequency of eating-out, and marital status) and the marketing attributes (product, price, service, promotion, and place) from fast food restaurant. The methodology used in this research is conducting a literature study and collecting primary data by using survey method with questionnaire. The respondents were 120. The result of this research covers 4 important points. First of all, the product, price and place are found to be related to the amount of expenditure per month, the frequency of eat-outs, and marital status. Secondly, service is related to age, job, the amount of monthly expenditure and marital status. Next, the promotion is related to age and job. These three outcomes indicate a need for marketing innovation based on the relations between the demography and the marketing attributes from fast food restaurants. Lastly, the performance of some fast food restaurants at promotion and place attributes has fulfilled consumer expectation. Even, for some fast food restaurants, the attribute of place has overly fulfilled the consumer’s expectation. Therefore, the promotion and place attributes should be maintained well. However, the attributes of price, product, and service have not met with the consumer’s expectation, and thus, there is a need to improve the performance of the fast food restaurants in order to always fulfilled the consumer’s  expectation.
ANALISIS DAN PERANCANGAN SISTEM E-PROCUREMENT PADA PT. XYZ Akhmad, Teuku Adriansyah; Apriano, Dimas; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Digital technology and the Internet are very useful especially in data processing and communication. We examined the utility of this technology to improve the effectiveness and efficiency of the procurement system that we proposed to be used in the activities of the company PT. XYZ. PT. XYZ is in the business of machining high precision metal goods, producing precision products (safety parts) in the automotive industry, in huge numbers. We studied how the procurement system runs at PT. XYZ and determined that it could be more effective and meet objectives more efficiently by achieving precise specifications, with the right quantity, at the right time and the right price (most competitive). We obtained material for the development of the system that led to the proposal to use the procurement system with the utilization of internet technology, which we refer to as the E - Procurement system (Electronic Procurement) that we designed using the stages of the "waterfall“. Our hope is that this proposal could be utilized in PT. XYZ to support and strengthen its competitiveness and enable it to make greater contributions to the Republic of Indonesia.
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA Muhammad, Muhammad; Abdurachman, Edi
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Globalisation era has commitment a new opportunity and business challenge for companies in Indonesia. On one side, globalisation era expand product market from companies in Indonesia and on the other side that situation has created the competition which more tight between domestic company nor multinational companies. One of the industry who has very tight competency is cdma phone card or telecommunication industry. Indonesia currently has 5 (five) companies in that industry: Bakrie Telecom, Indosat, Telkom, Sinar Mas Group, and Mobile 8. The thesis has objective to do some research on the elements of brand equity from 6 (six) cdma phone card merk who have accomadated by that companies. The benefit from this research is to give some information for readers about which cdma phone card product who has most brand awareness, brand association, brand loyalty, and brand perceived quality. This hypothesis will use independent method T-Test sample, Paired Sample T-Test, and Cohran Test. The result from every elements found Esia card product is the highest score level from brand awareness, cheaper from telephone and sms, and the highest score from brand loyalty is Starone card, the highest score from brand perceived quality based from performance and importance is Starone card.
ANALISIS KEPUASAN PENGGUNAAN SISTEM INFORMASI PERKREDITAN (STUDI KASUS: KOPERASI PERUMAHAN WANABAKTI NUSANTARA) S., M. Fajriyansyah; Abdurachman, Edi
Journal of Applied Finance and Accounting Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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In the dynamic aviation business, change is a difficult thing to avoid, especially when it comes to the use of information technology. However, when information technology has been used, many problems can emerge and it is important to comply with the needs and expectations of management, as the company has often allocated large budgets for development. The users also need to know whether it meets their expectations or not. Measurements will be performed by comparing the independent variables of Informativeness, Information Format, Ease of Use, Timeliness and Reliability, as well as user aspects divided into a wide variety of factors, namely Age, Work Experience, , Background Department of Education, Training, and Old Computer Usage. Analysis was conducted on the gap analysis, linear regression analysis, and chi-square analysis. From the analyses there was found to be a significant gap between performance and user expectations in the KPWN credit information system. The regression analysis found that the only variable significantly related to user satisfaction was Reliability, and the chi-square analysis found that Educational Background significantly influenced user satisfaction.
EVALUASI EFEKTIVITAS SISTEM INFORMASI MANAJEMEN DAN AKUNTANSI BARANG MILIK NEGARA ( SIMAK-BMN ) DI DEPARTEMEN KEBUDAYAAN DAN PARIWISATA REPUBLIK INDONESIA Rahardiyanti, Anggita Kiki; Abdurachman, Edi
Journal of Applied Finance and Accounting Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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The Government obligate to secure BMN. The security include physical security, administrative, and legal secure. In order to secure the necessary administrative administration system that can create a control (controlling) on BMN. Thus the necessary tools in the form of system that can simplify the administration and control of BMN. Management Information Systems and Accounting State Assets (SIMAK-BMN) was organized with the aim to produce the necessary information as a tool of accountability for the implementation of the budget and management / control BMN controlled by an accounting unit of goods. But until now has not carried out an evaluation of the level of keefektivitas SIMAK-BMN especially in the Ministry of Culture and Tourism. Therefore conducted a study to determine the factors that influence the effectiveness of SIMAK-BMN. So this study can be useful for applications maker SIMAK-BMN in knowing what the important factors that must be considered to improve the effectiveness of SIMAK-BMN which have been implemented. The result is that the factors that influence the effectiveness of SIMAK-BMN are Facility, Usability and Quality Systems. Without the factors above, it is very unlikely that SIMAK-BMN can operate effectively.
Pengaruh Sistem Informasi Manajemen, Pelayanan, dan Kepemimpinan Terhadap Indeks Kepuasan Masyarakat di Kota Tangerang Aji, Farid Bintoro; Abdurachman, Edi
ComTech: Computer, Mathematics and Engineering Applications Vol 2, No 2 (2011): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v2i2.2858

Abstract

As a public service provider the government faces a lot of problems associated with the improvement of public service quality through excellent service performance and high quality service products. Leadership factor also plays an important role in service organizations to ensure the effectiveness of the organization. Based on earlier ideas, a research is conducted towards the trade business license service delivery by local government of Tangerang which focuses on aspects of information systems management, service performance, and leadership in relation to the level of community satisfaction. There are several methods of data collection and information, such as questionnaires, interviews, field observation and literature study. The data collected were analyzed using the method of regression analysis, correlation analysis, and chi square test. The analysis showed that there is a significant relationship between the variables of the study. Therefore, it can be concluded that management information systems, service performance, and leadership has significant effects on the level of community satisfaction. 
The architecture social media and online newspaper credibility measurement for fake news detection Arianto, Rakhmat; Spits Warnars, Harco Leslie Hendric; Abdurachman, Edi; Heryadi, Yaya; Gaol, Ford Lumban
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 17, No 2: April 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v17i2.11779

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Social media is one of the communication media favored by people in the world, especially in Indonesia. This is evidenced by the results of the APJII survey which shows that the majority of Indonesians use social media in their daily activities. One of the advantages of social media is the dissemination of information faster than conventional media so that the quality of information disseminated is lower than conventional media due to the process of disseminating information not through the filter process. By measuring the level of credibility of the online newspaper based on the time credibility, website credibility, and message credibility factors and measuring the level of credibility on social media based on the time credibility, Social Media Credibility, and Message Credibility factors with different levels of weight, it will produce a news likelihood level it's fake news or facts.
Contribution of Research on Food and Horticultural Crops in Indonesia: an Economic Analysis Evenson, R. E.; Abdurachman, Edi; Hutabarat, Budiman; Tubagus, Achmad C.
Economics and Finance in Indonesia Volume 45, Number 4, 1997
Publisher : Institute for Economic and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.392 KB) | DOI: 10.7454/efi.v45i4.170

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Pengaruh Juri, Prestasi Sebelumnya dan Tingkat Institusi Terhadap Penilaian dalam Lomba Web-Site Lingkup Kementrian Pertanian Abdurachman, Edi
ComTech: Computer, Mathematics and Engineering Applications Vol 1, No 2 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i2.2694

Abstract

In promoting the use of Information and Communication Technology (ICT) in order to improve efficiency and effectiveness of government service institutions, the Government of Indonesia issued Presidential Instruction No. 3 of 2003 on e-Government. The directive requested that all government institutions in Indonesia should take advantage of ICT to improve public services. In line with this, the Ministry of Agriculture has launched several efforts to support the implementation of Presidential Instruction. One of these efforts is the implementation of the Web Site Competition between Work units under the Ministry. The contest has been held since 2004. The participants were grouped into three categories: 1. Directorate General / Agency 2. Provincial Agricultural Office 3. District Agriculture Office. To carry out the website competition, the Ministry of Agriculture has appointed a five person jury. To evaluate whether there are significant differences between the judges in scoring on the website which was considered and the factors that may affect the assessment, some analysis has been done. The variables included in the analysis was judge scores, level of institution, previous achievements in the competition, the location of both institutions in Java and outside Java. The statistical methods used in the analysis are Multiple Linear Regression and Variance Analysis. The analysis uses data from the Ministry of Agriculture Web Site Competition 2008-2010.