Willy Abdillah
Fakultas Ekonomi Universitas Bengkulu

Published : 13 Documents
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DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION MEDICINES : SEBUAH KONSEP KONTRIVERSI DALAM MEMBANGUN MEREK INDUSTRI FARMASI

Fokus Ekonomi Vol 8, No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

Implemention of selling and producting concepts have been key success of funtastic growth of pharmaceutical industry for the last decade which supported by R&D program and selling forces. However, increasing customer value expectation toward healthcare products quality and market saturated become challenges for pharmaceutical industry to create brand identity and brand image for building long-term brand equity toward promotion, communication and education process. One of the rising and controversial models for pharmaceutical product’s promotion is Direct-to-Consumer Advertising (DTCA). This article offer the description of DTCA model and its trade-off from customer, medical community and pharmaceutical industry perspectives.

MOTIVATION AND CONSEQUENCE OF INDIVIDUAL’S INVOLVEMENT IN SOCIAL NETWORK SITES: A STUDY OF SOCIAL COMPUTING OF INTER COLLECTIVISTINDIVIDUALIST CULTURAL VALUE

Journal of Indonesian Economy and Business Vol 27, No 2 (2012): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

This research aims to examine the empirical model of social computing. Research model is developed upon the social influence factors, technology acceptance model, psycho-social wellbeing, and culture value. Research design employed online survey questionnaire. Data of 433 samples were analyzed using Partial Least Square (PLS) technique. Results suggest that proposed model has met criteria of goodness-of-fit model and indicated that Identification and Compliant are the motivation factors of desire to involve in social network sites (SNS) and involvement in SNS predicts depression and loneliness. This research also finds that motivation of individual to involve in SNS and its impact are different among collectivist and individualist. Implications for stakeholders and further research are discussed.Keywords: social computing, social influence factors, psychosocial wellbeing, social network sites, individual culture values, and PLS.

PERSONALITY AND COGNITIVE FACTORS IN INFORMATION SYSTEM MIGRATION PROCESS

Journal of Indonesian Economy and Business Vol 28, No 2 (2013): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

This study predict potential resistance of IT adoption from perspective of cognitive andpersonality. Research conducted on 30 employees of PT. Berau Coal and 54 employees ofPDAM Boyolali who are undergoing the process of migration of ERP and e-billing. Nonprobabilitysampling procedure was using in this research with purposive-judgmenttechniques. Primary data retrieved through a questionnaire with a closed question format.Hypothesis testing conducted using Partial Least Square with software applications2.0.M3 version SmartPLS.The results show only the cognitive factors have positively influence on intention toadopt ERP and e-billing. This finding reinforces that the development of IT adoptiontheory will lead to perceptual factors. Also, this finding indicates that the employees of PT.Beraucoal and PDAM Boyolali have great intentions to use IT in term of ERP and ebillingmigration process. Managerial implication and further researches are discussed.Keywords: Personality Factors, Cognitive Factors, Information Technology Acceptance,ERP and e-billing.

MOTIVATION AND CONSEQUENCE OF INDIVIDUAL’S INVOLVEMENT IN SOCIAL NETWORK SITES: A STUDY OF SOCIAL COMPUTING OF INTER COLLECTIVISTINDIVIDUALIST CULTURAL VALUE

Journal of Indonesian Economy and Business Vol 27, No 2 (2012): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research aims to examine the empirical model of social computing. Research model is developed upon the social influence factors, technology acceptance model, psycho-social wellbeing, and culture value. Research design employed online survey questionnaire. Data of 433 samples were analyzed using Partial Least Square (PLS) technique. Results suggest that proposed model has met criteria of goodness-of-fit model and indicated that Identification and Compliant are the motivation factors of desire to involve in social network sites (SNS) and involvement in SNS predicts depression and loneliness. This research also finds that motivation of individual to involve in SNS and its impact are different among collectivist and individualist. Implications for stakeholders and further research are discussed.Keywords: social computing, social influence factors, psychosocial wellbeing, social network sites, individual culture values, and PLS.

THE EFFECTS DISPOSITIONAL AND SITUATIONAL COGNITIVE FACTORS ON THE INTENTION TO USE INTERNET: AN EMPIRICAL STUDY OF THE ACCEPTANCE OF INFORMATION TECHNOLOGY AT UNIVERSITAS BENGKULU

Journal of Indonesian Economy and Business Vol 24, No 2 (2009): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

The objective of this research is to investigate the effect of dispositional personality and situational cognitive factors on the intention to use the internet. Personality factors were measured by five variables openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. Meanwhile, situational cognitive factors were measured by perceived ease of use, perceived usefulness and self-efficacy. Survey was conducted to 323 students of Faculty of Economics, Universitas Bengkulu, include extension and Magister Management students programme. This research uses non-probability sampling procedure with purposive-judgment method. Primary data were gathered using closedquestion form questionnaire. Hypotheses testing were conducted using Partial Least Square with software SmartPLS version 2.0.M3. Results showed that openness to experience, perceived usefulness and self-efficacy significantly affect intention to use internet. Meanwhile, situational cognitive factors were better predictor than personality factors on the intention to use internet. This suggests that the application of information technology acceptance and adoption theory dominantly based on perceptual cognitive factors rather than personality. The current study contributes to higher education managers in terms of how to manage common problems of information system resistance.Keywords: dispositional personality, situational cognitive, Information Technology Acceptance, and Information System.

ANTECEDENT AND CONSEQUENCE OF SOCIAL COMPUTING BEHAVIOR FOR SOCIAL NETWORK SITES: PERSPECTIVE OF SOCIAL INFLUENCE THEORY

Journal of Indonesian Economy and Business Vol 26, No 3 (2011): September
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research is a preliminary study to develop and examine the adoption model of social computing. Research model is developed upon the Social Influence Factors, Technology Acceptance Model, and Psychosocial Dysfunction. Research design was employed online and self-administered survey questionnaire. Data of 116 samples were analysed using Partial Least Square (PLS) technique. Results suggest that proposed model has met criteria of goodness-of-fit model and indicate that identification is an antecedent of desire to involve in social network sites (SNS) and involvement in SNS predicts psychosocial dysfunction. Implications for stakeholders and further research are discussed.Keyword: social computing, social influence factors, psychosocial dysfunction, and social networking sites.

MOTIVATION FOR INDIVIDUALS’ INVOLVEMENT WITH FAN PAGES

Journal of Indonesian Economy and Business Vol 31, No 2 (2016): MAY
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

This research examines the empirical model of individuals’ involvement with fan pages. The research model was developed based on the social influence factors and the brand post popularity model. The research employed an online survey questionnaire. 300 samples were collected by using a purposive sampling technique, and analyzed using the Partial Least Square (PLS) method. The results showed that identification, interactivity, informational content and valence of comment were the motivating factors for the intent to become involved with fan pages. It was indicated that the brand popularity model was not the only relevant model to explain the social computing phenomenon in the context of fan pages, but social influence factors also play a part. The implications for stakeholders and further research are discussed. Keywords: Social influence factors, brand post popularity factors, intention, and involvement with fan pages

KESIAPAN USAHA MIKRO, KECIL DAN MENENGAH INDUSTRI KREATIF UNTUK MENGADOPSI TEKNOLOGI INFORMASI

Jurnal Akuntansi dan Auditing Indonesia Vol 15, No 2 (2011)
Publisher : Fakultas Ekonomi Universitas Islam Indonesia

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Abstract

Adopsi teknologi informasi (TI) dapat dikaji dari perspektif kesiapan pengguna. Studi ini mengkaji tingkat kesiapan Usaha Mikro, Kecil, dan Menengah (UMKM) industri kreatif di Daerah Istimewa Yogyakarta (DIY) dalam mengadopsi TI. Desain dan model penelitian dikembangkan menggunakan Technology Acceptance Model (TAM) dan Technology Readiness Index (TRI). Penyampelan menggunakan prosedur non-probabilitas dengan teknik penyampelan purposif. Pengumpulan data menggunakan metoda survei kuesioner dan dianalisis menggunakan metoda Partial Least Square (PLS). Secara umum, temuan penelitian mengindikasi bahwa UMKM industri kreatif di DIY memiliki kesiapan dalam mengadopsi TI. Namun, temuan penelitian juga mengindikasi bahwa persepsi ketidaknyamanan dan ketidakamanan merupakan isu utama yang berpotensi menghambat adopsi TI oleh UMKM industri kreatif. Implikasi bagi pemangku kepentingan dan riset empiris didiskusikan lebih lanjut.Kata-kata kunci: Technology Readiness Index, Technology Acceptance Model, UMKM, Daerah Istimewa Yogyakarta.

ANTECEDENT AND CONSEQUENCE OF SOCIAL COMPUTING BEHAVIOR FOR SOCIAL NETWORK SITES: PERSPECTIVE OF SOCIAL INFLUENCE THEORY

Journal of Indonesian Economy and Business Vol 26, No 3 (2011): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Original Source | Check in Google Scholar

Abstract

This research is a preliminary study to develop and examine the adoption model of social computing. Research model is developed upon the Social Influence Factors, Technology Acceptance Model, and Psychosocial Dysfunction. Research design was employed online and self-administered survey questionnaire. Data of 116 samples were analysed using Partial Least Square (PLS) technique. Results suggest that proposed model has met criteria of goodness-of-fit model and indicate that identification is an antecedent of desire to involve in social network sites (SNS) and involvement in SNS predicts psychosocial dysfunction. Implications for stakeholders and further research are discussed.Keyword: social computing, social influence factors, psychosocial dysfunction, and social networking sites.

THE EFFECTS DISPOSITIONAL AND SITUATIONAL COGNITIVE FACTORS ON THE INTENTION TO USE INTERNET: AN EMPIRICAL STUDY OF THE ACCEPTANCE OF INFORMATION TECHNOLOGY AT UNIVERSITAS BENGKULU

Journal of Indonesian Economy and Business Vol 24, No 2 (2009): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Original Source | Check in Google Scholar

Abstract

The objective of this research is to investigate the effect of dispositional personality and situational cognitive factors on the intention to use the internet. Personality factors were measured by five variables openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. Meanwhile, situational cognitive factors were measured by perceived ease of use, perceived usefulness and self-efficacy. Survey was conducted to 323 students of Faculty of Economics, Universitas Bengkulu, include extension and Magister Management students programme. This research uses non-probability sampling procedure with purposive-judgment method. Primary data were gathered using closedquestion form questionnaire. Hypotheses testing were conducted using Partial Least Square with software SmartPLS version 2.0.M3. Results showed that openness to experience, perceived usefulness and self-efficacy significantly affect intention to use internet. Meanwhile, situational cognitive factors were better predictor than personality factors on the intention to use internet. This suggests that the application of information technology acceptance and adoption theory dominantly based on perceptual cognitive factors rather than personality. The current study contributes to higher education managers in terms of how to manage common problems of information system resistance.Keywords: dispositional personality, situational cognitive, Information Technology Acceptance, and Information System.