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ANALISIS PENGARUH KUALITAS JASA, KEPUASAN KONSUMEN DAN LOYALITAS MEREK PADA KONSUMEN KARTU simPATI dan As DI KABUPATEN SLEMAN -, Herlina
Jurnal Manajemen dan Keuangan Vol 5, No 1 (2008): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Now days, Industry of telecomunication celluler offered various facilities such as service quality as well as good presentation to give plus value at the service that offered so will create satisfied at the consumer it self which result the loyality at the consumer it self.Service quality, satisfaction and brand loyality at consumer it self in comparison through four service dimensions is reliable dimension, responsive dimension, emphaty dimension and assurance dimension with that methods use average test is Serqual method with test technique wilcoxonmath test, regresion analys, clasical asumtion test and normalitas test.Relation among service quality, consumer satisfaction and brand loyality for company will give deeply effect for market later on.Keywords : service dimension, service quality, consumers satisfaction, brandloyality
ANALISIS POTENSI KEBANGKRUTAN PADA PERUSAHAAN - PERUSAHAAN FARMASI YANG TERDAFTAR DI BEJ DENGAN METODE DISKRIMINAN ALTMAN -, Herlina
Jurnal Manajemen dan Keuangan Vol 7, No 3 (2009): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Condition a company to influenced by economics condition in country, in the year 1997 Indonesian experiences economy crisis so that happen rupiah rate value depreciation that push the happening of where prices is tall. this matter causess investor quantity that interesting the capital returns and shift it out country. This conditon is of course causess economics condition more wearyer and company in Indonesia experience difficulty in look for capital addition self so that many company that decry to company it because experience finance difficulty or may even exist a part company that experience bankruptcy.Analysis that used to detect condition companies stay in bankrupt condition, gray area and condition not bankrupt by using method altman: zi = 1,2 x1 + 1,4 x2 + 3.3 x3 + 0.6x4 + 1.0 x5. where is value z-score divided in category that is: value z-score < 1,81 experience bankruptcy, value z-score > 2,99 doesnt experience bankruptcy and value z-score present between 1,81-2,99 gray area.Keyword : bankruptcy, method altman, criteria z-score
PENGARUH PERUBAHAN MEREK NATIONAL MENJADI PANASONIC TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WILAYAH PEMASARAN KELURAHAN SUMUR BATU TELUK BETUNG UTARA BANDAR LAMPUNG Ratnawati, Eva; -, Herlina
Jurnal Manajemen dan Keuangan Vol 7, No 4 (2009): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Rebranding of National to Panasonic is included name, logo, design and slogan changing. Rebranding make the product image changes and the consumer have to recognize the new brand from the brand before. The consumer perception of rebranding will affect the psychological response which performed by buying decision. Problem of the research shown the sales was decreased in market region of Bandar Lampung as long as five years.The research was purposed to know the dominant variable which influence to the consumer buying decision in market region of Kelurahan Sumur Batu Teluk Betung Utara Bandar Lampung. The method of research used descryptif to describe the phenomena. Population of the research is 96 head families in kelurahan Sumur Batu which chosen by cluster sampling. The data analysis used multiple regressionsKeywords: rebranding, consumer buying decision
PENGARUH DAYA BELI MASYARAKAT TERHADAP NILAI PENJUALAN IKAN LELE DI DESA GANJARAN KECAMATAN PAGELARAN KABUPATEN PRINGSEWU (Studi kasus pada Kelompok Pembudidaya Ikan Desa Ganjaran Kecamatan Pagelaran Kabupaten Pringsewu ) Suhardi, Antonius; -, Herlina
Jurnal Manajemen dan Keuangan Vol 8, No 1 (2010): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Purchasing power is purchasing decision to get and use goods and service that influenced income factor, taste, and price likes society need to consuming fish. society taste towards fish lele be society income level description to can fulfil the need so that identify society purchasing power increase. purchasing power positive influential and significant towards fish sale value lele.This watchfulness population 452 fish purchases lele that is got from 3.616 fish purchase total lele divided eight sale periods in fish cultivation group (pokda) glorious bud at regency performance district reward village pringsewu that buys fish lele, while sample is determined as much as 82 respondents that is regency performance district reward village society pringsewu that buy fish lele in pokda glorious bud based on method slovin, as to analyzer that used doubled linear regression. doubled linear regression analysis result shows correlation coefficient (r) as big as 0,616 that demo that fish sale value lele influenced by income, price and taste as big as 37,9%. hypothesis shows f count 15,904 > f table 2,76 or significant 0,000 < 0,05 so ho aversed, analysis from test f show society purchasing power that cover income factor, price and influential taste towards fish sale value lele.Keyword : society purchasing power, sale value
PEMAKSIMALAN FUNGSI UTAMA RETAILING ALFAMART MINI MARKET DI BANDAR LAMPUNG -, Herlina
Jurnal Manajemen dan Keuangan Vol 8, No 2 (2010): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Retail is an industry based on customers that depend on how to realize what is needed and needed consumer. The purpose of this study is to determine whether there is a positive and significant effect of maximizing the main functions of retailing and is the most dominant factor of maximizing the main functions of retailing. The test results can influence the outcome acount availability of goods sold (X1) of greater than table 3.404 (1.662) means, the results obtained by the availability of goods sold (X1) has a positive and significant influence on the maximization of retailing (Y). acount location (X2) was smaller than table 1.232 (1.662) means, the results obtained by the location (X2) does not affect positively towards maximizing retailing. acount price (X3) of 3.328 which is greater than table (1.662) means, the results obtained by the price (X3) affects positively to maximize retailing. acount promotion (X4) of 1.793 which is greater than table (1.662) means, the results obtained promotion (X4) affects positively to maximize retailing. acount service shop (X5) of -0.437 which is smaller than table (1.662) means, the results obtained by the service shop (X5) does not affect positively towards maximizing retailing.Keywords: Retailing, availability of goods sold, Location, Price, Service Shops, maximizing Retailing.
PENGARUH HARGA KHUSUS SURAT KABAR HARIAN (SKH) LAMPUNG POST TERHADAP MINAT BELI MAHASISWA DI BANDAR LAMPUNG (Studi Pada Mahasiswa IBI Darmajaya) Amanda, Stefani; -, Herlina
Jurnal Manajemen dan Keuangan Vol 9, No 1 (2011): Jurnal Manajemen dan Keuangan
Publisher : Jurnal Manajemen dan Keuangan

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Efforts marketing strategy is intended to maintain the viability of the company, for it is then necessary to determine appropriate marketing strategies for market segmentation SKH Lampung Post can be maintained or enhanced. SKH Lampung post need to establish appropriate marketing strategies for market segmentation can be maintained.The formulation of this research is whether the special price of Lampung Post SKH effect on consumer purchase interest students in Bandar Lampun Darmajaya IBI. This study aims to measure the level of influence of SKH Lampung Post special prices on consumers buying interest IBI Darmajaya students in Bandar Lampung. The method used in this study is descriptive and associative type of research. The research population of 2167 students Darmajaya then sampled 96 respondents.The results obtained by the regression equation is Y = 0.218 +1.380 X means that the variable rates (X) has a positive influence to enthusiasm buys with regression coefficient of 1.380 means if veriabel rates increase by 1 unit then buying interest will increase by 1.380. There are positive and significant influence of the special price (X) SKH Lampung Post on consumer purchase interest student Darmajaya IBI because tcount> ttable ((7.998)> t table (1.662) sig 0.000 <α 0.05.Keyword: Pricing strategy, buying interest
MENGUKUR EMPOWERMENT, SELF EFFICACY DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA UNTUK MENINGKATKAN KINERJA PERGURUAN TINGGI SWASTA DI BANDAR LAMPUNG Siregar, Nolita Yeni; -, Herlina
Prosiding Sembistek 2014 2014: Prosiding-Sembistek-Ekonomi & Bisnis
Publisher : Prosiding Sembistek 2014

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This study emphasizes the motivational approach to demonstrate the effects of communication within the organization affects the work of empowerment without considering the presence of the delegation of authority. This approach was chosen for this study to test the effect of empowerment at the individual level that have the same rights in the work, so it is assumed that the same level of delegation of power to each individual. The success of an organization is influenced by the performance (job performance) of employees. Sampling techniques and for the determination of the sample conducted stratified random sampling. This study uses data analysis SEM. Results The use of models in this study hypothesis I in this study was the effect of the indirect impact on the performance of lecturers with job satisfaction mediated. Hypothesis II has no direct influence on the performance of lecturers Competence with mediated by job satisfaction variables. Hypothesis III, Self-Determination effect on job satisfaction. Hypothesis IV is Self Efficacy effect on job satisfaction. Hypothesis V proved no influence of organizational culture on job satisfaction. Hypothesis VI proved that the Empowerment does not affect the performance. Hypothesis VII Self Efficacy proven that affect the performance. Hypothesis VIII, it affects the performance of organizational culture. Hypothesis IX proved that job satisfaction affects the performance. Hypothesis X turns Job Satisfaction Empowerment can not mediate the effect on performance.Keywords : Empowerment, Self-Efficacy, Organizational Culture, Job Satisfaction, Performance College
KARAKTERISASI MINUMAN HERBAL CELUP DENGAN PERLAKUAN KOMPOSISI JAHE MERAH : KUNYIT PUTIH, DAN JAHE MERAH : TEMULAWAK Listiana, Adi; -, Herlina
AGRITEPA Vol 1, No 2 (2015)
Publisher : Fakultas Pertanian Universitas Dehasen Bengkulu

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This study aimed to obtain the characteristics of ginger herbal drink red dye : white saffron and red ginger : ‘temulawak”. This study consisted of two phases. The first stage aims to determine the antioxidant activity in treatment variations of red ginger: white turmeric and red ginger : “temulawak”. The second phase aims to determine the level of consumer preferences to drink herbal teabag research results . The results showed that the antioxidant activity of treatment variations of red ginger and turmeric highest white with treatment variations 1.5 : 0.5 g , amounting to 83.98 % RSA , while the lowest value in the treatment of variation 1.0 : 1.0 g with 82.87 % RSA results . The antioxidant activity in red ginger and turmeric treatment ranged from 86.34 % until 87.22 % RSA , while the preference level panelists to colors ranging from 3.60 ( like ) until 3.95 ( like) , aroma 3:40 ( rather like ) until 4.00 ( like ) and the flavor was not significant.Keyword : red ginger, white turmeric, “temulawak”, antioxidant activity 
TINGKAT PARTISIPASI KELOMPOK TANI TERHADAP PROGRAM HUTAN KEMASYARAKATAN (HKm) DI DESA TEBAT PULAU KECAMATAN BERMANI ULU KABUPATEN REJANG LEBONG Firdha, Rahabillah; -, Herlina; Fariadi, Herri
AGRITEPA Vol 1, No 1 (2014)
Publisher : Fakultas Pertanian Universitas Dehasen Bengkulu

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Forestry development in Indonesia is regulated by a system of laws and regulations in orderto mememenuhi pattern of sustainable forestry development with reference to Law 41 then was issued a government policy which began to provide space and public access around the forest to forest. Government policy in the form of the issuance of the Minister of Forestry Regulation. P.37/Menhut-II/2007 on community forestry, which is subsequently followed by the changes and improvements (Permenhut No.P.18/Menhut-II/2009, No. Permenhut. P.13/Menhut-II/2010, until  Permenhut No.P52/Menhut-II/2011). The method used in the sampling done by purposive sampling. The data used is primary data from respondents to the structured interview, questionnaire (Questionnaire), and observation. Secondary data from various agencies such as, Government, stakeholders and supporting literature. Then analyzed using descriptive analysis with a qualitative and quantitative approach, in which the results of this study are described in detail in providing a clear and comprehensive picture of peoples participation in community forestry. The results showed the level of participation in community forest farmer groups dam village in the island of socialization (98.57%), monitoring (82.86%) and evaluation (86.43%) is high, whereas at the level of group participation in work planning and implementation of community forestry programs are being (58.81%). While the overall participation recapitulation is 81.67% higher.Keywords: Participation, Farmer Groups, Community Forestry Program
PERSEPSI PETANI PADI TERHADAP KEGIATAN PENYULUHAN PERTANIAN DI DESA SUKARAMI KELURAHAN TABA PENANJUNG KABUPATEN BENGKULU TENGAH Marsaulina T, Mindo; -, Herlina; Yum, Yossie
AGRITEPA Vol 1, No 1 (2014)
Publisher : Fakultas Pertanian Universitas Dehasen Bengkulu

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Agricultural development is an important and integral part of national development. It is evident from the self-sufficiency of rice in 1982. The success of agricultural development is inseparable from agricultural extension activities as a social innovation that aims to change the behavior of people (farmers) to always be ready and able to master and apply each alternative innovations that can be used to improve farm productivity (Mardikanto, 1991). Extension activities can be run if the farmer who supports that goal by holding counseling can be delivered and realized. In this study, researchers wanted to examine the perceptions of paddy farmers towards agricultural extension activities in the Sukarami village, Taba Penanjung, Middle of Bengkulu Regency. The research was conducted in June - July 2013 in Sukarami village, Taba Penanjung, of Middle Bengkulu regency. Sampling was performed with a standard deviation formula involving 36 people from the 182 sample respondents. Necessary data were taken from two sources namely primary data and secondary data. Primary data is data obtained directly from respondents by conducting interviews based on questionnaires that have been prepared. Secondary data were taken from previous data like from the village office and others agencies associated with this research. Based on the research results, it can be concluded that the perception of farmers on agricultural extension activities are good because it can increase the farmers knowledge, skills, motivation and farm productivity.Keywords : Perceptions, Farmers, Agricultural Extension.