RUMYENI "
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Articles

PENGARUH BLACKBERRY MESSENGER TERHADAP INTERAKSI SOSIAL SISWA SEKOLAH MENENGAH ATAS NEGERI 6 PEKANBARU ANNISA, NURUL; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of communication technology has resulted a revolution of communications. The communication technology has also made it easy for people to communicate with others. One of the most popular of communications today is BlackBerry Messenger. BlackBerry Messenger is an instant messaging program which is available for BlackBerry smartphone users. BlackBerry Messenger app is one of the facilities that makes BlackBerry becomes attractive enough for people to use. The application attracted the attention of students, so it takes students’ time and interactions that should have been done in person directly. This study aims to determine how much BlackBerry Messenger influence students’ social interaction in SMAN 6 Pekanbaru.The method that was used in this study is a survey explanatory. To collect the data, the authors used questionnaires and documentation. To determine the effect of BlackBerry Messenger on students’ social interaction in SMAN 6 Pekanbaru, the authors used a simple linear regression analysis. Variable X in this study is the BlackBerry Messenger, while variable Y is. The number of samples in this study was 87 students, sample collection technique is random sampling technique. Processing test questionnaires were performed using the Statistics Product and Service Solutions (SPSS) version 16.0.Results of this study demonstrate the effect of influence of BlackBerry Messenger on students’ social interaction in SMAN 6 Pekanbaru is 11.1%. It is based on analysis of the data using a simple linear regression is Y = 12.800 + 0.258 X with t 3262 greater than the t table 1.988 and the significance level is 0.002 less than α = 0.05. Therefore H0 is rejected and H1 is accepted because there is influence or effect of BlackBerry Messenger on students’ social interaction in SMAN 6 PekanbaruKeywords: BlackBerry Messenger, Social Interaction, Student.
HUBUNGAN IKLIM KOMUNIKASI ORGANISASI DENGAN KINERJA PEGAWAI DI REKTORAT UNIVERSITAS RIAU PEKANBARU Zanurman, Rabit; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In any company or government agency, communication experiences thatoccur slowly will form a pattern of organizational communication. This happens alsoin the office of the University of Riau Pekanbaru. Organizational communicationatmosphere has such an important role in influencing the way of life of its members,to whom they spoke, what they like, how they feel, how the activity works, how itgoes, what it wants to achieve and how to adjust to the organization. The purpose ofthis study is to describe how the relationship between organizational communicationClimate with the performance of employees in the office of the rector in University ofRiau Pekanbaru.This research is a quantitative approach of explanation. This study uses asampling technique based on the consideration of Quota Sampling anyone can besampled according to the desired requirements or until the desired quota of the totalpopulation, then gained 64 respondents. Respondents were Employees in the office ofthe Rector in University of Riau who work more than one year, both honorary andCivil Servants.The results of this study indicate that the alternative hypothesis is accepted,which means there is a low correlation between organizational communicationatmosphere with the performance of employees in the office of Rector in University ofRiau. This result is evidenced by the Pearson Correlation value Y = 1.000 + 0.394 Xwith a significant level of α 0.05. The coefficient of determination (r 2) of 0.155 whichmeans that 15.5% of the relationship between organizational communication climatewith the performance of employees in the office of Rector in University of Riau. Whilethe remaining 84.5% is influenced by other variables outside of this study.Key Words : Communication; Organization Communication Climate; EmployeePerformances
PENGARUH IKLAN TELEVISI SAMSUNG GALAXY S4 TERHADAP KEPUTUSAN MEMBELI MASYARAKAT EKONOMI MENENGAH KEATAS DI KECAMATAN UJUNG BATU PRATAMA, NANDA; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research purpose is to know the size of effect of Samsung Galaxy SIV advertising on toward the decision of middle upto high economy class in Ujungbatu Subdistrict. Populations in this research are the society of Ujungbatu Subdistrict as the respondent. Respondent selection process as an object of the research is based on society appraisal in their decision to buy Samsung Galaxy SIV which effected by the advertising. By using Purposive Sampling Technique, from the Slovin Equation, thus this research gains 81 people as respondents. Collecting Data Method is by field research using questioner, inquiry and library research. Data Analysis that used is data analysis using software program SPSS version 16 (validation test and reliability test) and apply likert scaling on the questioner. The result of the research shows that from simple regression analysis (r) the relation between TV advertise (r) is 0.830 and r2(r-square) is 0.690 (69%). These values describe that the effect of advertise on television has a strong effect toward buying decision as much as 69%. The effect of advertise on television trough music or jingle, story board, copy or script, endorsement, slogan, logo has affection for consumer. They get a feeling that the Samsung Galaxy SIV advertise is about a good product, competent. Among respondent above, better response comes after the advertise of Samsung Galaxy SIV in Ujungbatu Subdistrict. Whereas buying decision based on AIDDA theory toward Samsung Galaxy Product is affected after watching advertise on television, valuing and learning the information from that quality product and so it produce a high confidence to buy Handphone Samsung Galaxy SIV.Keywords : Influence, Advertise, Samsung Galaxy S4
PENGARUH MEDIA SOSIAL TWITTER TERHADAP MINAT BACA BERITA ONLINE FOLLOWER AKUN @DETIKCOM DI PEKANBARU MAYANGSARI, RAISHA DWI; ", RUMYENI
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Social media is currently quite popular among the people. Same as the mass media, social media can also disseminate information to the public at large. One of social media that is currently popular is twitter. Most Internet users today have twitter which is helps them to interact with each other. The users access the site to get the latest news every week and social media is a place or means to connect people to interact. The mass media present news desirable audience through twitter that the public interest in the online news will increase. The purpose of this research is to determine how much influence social media Twitter on reading online news follower @detikcom in Pekanbaru.The method used in this study is a quantitative method. Researchers collected data using questionnaires and documentation. The location of this research is in Kota Pekanbaru. The number of samples for this study as many as 96 respondents, using sampling techniques unknown population because the population of followers @detikcom in Kota Pekanbaru is not known for certain. To determine the effect of these two variables, researchers used a simple linear regression analysis. While the questionnaire for processing test data, performed using the Statistical Product and Service Solutions ( SPSS ) Windows version 17.Based on a simple linear regression to study the influence of social media Twitter on reading online news follower @detikcom in Kota Pekanbaru, the regression coefficient values obtained in this study is Y = 2.543 + 0.721 X with a significance level of 0.000 and smaller than α = 0.05. While based on the determination test, the result is 50.8 %. That is mean, there is the influence of social media Twitter on reading online news follower @detikcom in Pekanbaru. The percentages show that social media affects the reading Twitter followers to read online news posted by @detikcom account with medium category. That means, the dominant respondents using twitter as a means of receiving information. Twitter also gives benefits to @detikcom to spread the news, so that reading the follower is increasing with the news posted by that user via twitter. Thus, Ho is rejected and Ha accepted.Keywords: Social Media, Online News, Interest
REPRESENTASI PEREMPUAN MODERN DALAM IKLAN 60 TAHUN TEMPO SCAN ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Gender issue is an old relative issue become a controversy in the society so often inflicts various interpretations and responses that is often less correct about gender. A comprehension about gender becomes a very important meaning for all circle . mainly in gender equality in society.. The figure of women is human subject who is not man who is often presented as an object by the media. There is woman and be become the commodity by the media that become an ideology in an ads on television media for representation. Social construction and culture crystallize becoming an ideology refraction gender. So that this research aims to knowing the representation of woman in advertisment 60 years tempo scan. There is the puspose of this research is to know how the representation of woman in ads 60 years tempo scan.This research uses qualitative research method. Source of data comes from the elements or the elements that be found in ads 60 years tempo scan, and also be obtained from the audiences who have watched the ads 60 years tempo scan and based on the interview by purposive sampling as the supporting data .The results of research shows that (1) the meaning of denotation , these ads represent woman in the public area is same with a man . The equality of gender in this ads is seen clearly between man and woman , it is proved that Indonesian woman is no longer think traditional that thinks the woman work at home take care of her husband and her children in the home , but woman already work professionally .(2) In connotation meaning , this ads is more emphasis on female portrait that show the nature or characteristic of woman in general , advertiser represent woman in a feminine characteristic that is had by the woman themselves .(3) The myth study of this ads is that woman and man are the same the only difference is biologically respectively , but it does not mean woman againsts their nature as woman in general . The next myth is the woman themselves is not apart her nature as a housekeeper and not apart from the domestic are . (4) In ideology study , woman traditionally is in the domestic position because many kinds of cultural factors but in this ads has a reconstruction in the domestic area to the public’s area.Keywords :Representation, ModernWoman, ads 60 Years Tempo Scan
PENGARUH FAKTOR DEMOGRAFIS TERHADAP INTENSITAS MENONTON PROGRAM BERITA TVONE DIKALANGAN MASYARAKAT KECAMATAN PEKANBARU KOTA Putri, Marissa; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Demographic factors consist of age, gender, level of education, occupationand income level is one of factor that is easily measured to see the pattern ofaudience watching television. Persons age affects the availability of leisure time andthe choice of media content. Likewise income level person, education and higherprofessional occupations also result in option of different content, that is moreinformational content or content that is further supported by the values of thedominant culture and education. The purpose of this research to know influence ofdemographic factors to the intensity on watching news program in TVOne. Thisresearch used Dennis McQuail’s Audience Composition Theory.It’s a quantitative research with explanatory type. The populations in thisresearch are 100 samples citizens of Pekanbaru Kota subdistrict which is determinedby using Slovin formula. The Accidental Sampling is used on research’s sampling,with Multiple Linear Regression data analysis.Hypothesis test shows that each of age, gender, level of education, occupationand income level variable influence the intensity on watching news program with asignificance value less than 0.05, this means that Ho is refused and Ha is acceptedbut income variable not influence with value more than 0,05 this means that Ho isaccepted. And demographic factors simultaneously influent the intensity on watcingnews program with significant value on 0.000 or less than 0.05, this means that Ho isrefused and Ha is accepted. The result shows that respondents intensity on watchingnews program in TVOne is high until very high and there is effect of demographicfactors with intensity on watching news program. This research also shows thatrespondents, age 30 years old or more, male, senior high school until high leveleducation, formal worker and middle-high income have high level intensity onwatching news program in TVOne.Keywords : Demographic factors,Watching intensity, News program, TVOne
PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOBIL MEREK HONDA JAZZ PADA PT. ARISTA AUTO PRIMA CABANG PEKANBARU Huda, Nurul; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Effect of Integrated Marketing Communication On Consumer Decision Buyer for Brand Car of Honda Jazz In Showroom Arista Auto Prima Pekanbaru. The method that was used in this study is a survey explanatory. To collect the data, the authors used questionnaires and documentation. To determine the effect of Integrated Marketing Communication on Consumer Decision Buyer for brand car of Honda Jazz in showroom Arista Auto Prima Pekanbaru , the authors used a multiple linear regression analysis. Variable X in this study is the integrated marketing communication, while variable Y is. The number of samples in this study was 82 respondents, sample collection technique is random sampling technique. Processing test questionnaires were performed using the Statistics Product and Service Solution (SPSS) version 19.0. Result of this study demonstrate the effect of influence of Integrated Marketing Communication on Consumer Decision Buyer for brand car of Honda Jazz in showroom Arista Auto Prima Pekanbaru is 19.9%. There fore H0 is rejected and Ha is accepted because there is influence of Integrated Marketing Communication on Consumer Decision Buyer for brand car of Honda Jazz in showroom Arista Auto Prima Pekanbaru
MANAJEMEN PRODUKSI IKLAN BISNIS PADA RADIO MANDIRI FM 98.3 PEKANBARU Setiabudi, Yanwar; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The continued development of technology , the radio is now an assortment of ease in establishing interaction directly to the audience so that no limitations of distance and time to communicate with each other . One of the local radio located in the city of Pekanbaru is independent FM radio, a radio company that is engaged in the media of course also apply good management such as planning, organizing, implementing up on stage in order to create effective monitoring of performance and quality of the radio. In addition it is no less important part of a radio ad that is on the main source of income from media such as radio, in order to produce quality advertising the main functions of management should also be applied in the production process so that the resulting advertisement competitiveness and accordance with the request of the advertiser. This study aims to determine how the advertising production management conducted by independent radio 98.3 FM Pekanbaru such as production planning, organizing production, production to execution stage production supervision ads.This study uses qualitative descriptive approach. The study is located in a standalone FM radio, streets Tambusai lord no. 07 Pekanbaru with production management research object advertising on independent FM radio and a subject of research is the general manager, program manager, finance, marketing, creative, production, broadcasters and advertisers with some data collection techniques using in-depth observation and interviews and documentation .The results of this study showed Applied management in the production process of advertising done by independent FM radio like a stage production planning, organizing or sharing tasks are handled according to the field, then the implementation of the production process from scripting to the ad and the last stage is a supervisory control of all activities that have been carried out in order to be evaluated in order to create better results than before.Keyword: Managament, Radio, Communication, Mass Media, Advertaising.
MANAJEMEN PRODUKSI IKLAN BISNIS PADA RADIO MANDIRI FM 98.3 PEKANBARU Setiabudi, Yanwar; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The continued development of technology , the radio is now an assortment of ease in establishing interaction directly to the audience so that no limitations of distance and time to communicate with each other . One of the local radio located in the city of Pekanbaru is independent FM radio, a radio company that is engaged in the media of course also apply good management such as planning, organizing, implementing up on stage in order to create effective monitoring of performance and quality of the radio. In addition it is no less important part of a radio ad that is on the main source of income from media such as radio, in order to produce quality advertising the main functions of management should also be applied in the production process so that the resulting advertisement competitiveness and accordance with the request of the advertiser. This study aims to determine how the advertising production management conducted by independent radio 98.3 FM Pekanbaru such as production planning, organizing production, production to execution stage production supervision ads.This study uses qualitative descriptive approach. The study is located in a standalone FM radio, streets Tambusai lord no. 07 Pekanbaru with production management research object advertising on independent FM radio and a subject of research is the general manager, program manager, finance, marketing, creative, production, broadcasters and advertisers with some data collection techniques using in-depth observation and interviews and documentation .The results of this study showed Applied management in the production process of advertising done by independent FM radio like a stage production planning, organizing or sharing tasks are handled according to the field, then the implementation of the production process from scripting to the ad and the last stage is a supervisory control of all activities that have been carried out in order to be evaluated in order to create better results than before.Keyword: Managament, Radio, Communication, Mass Media, Advertaising.
PENGARUH PENGGUNAAN MEDIA SOSIAL FACEBOOK TERHADAP PERILAKU CYBERBULLYING PADA SISWA SMAN 12 PEKANBARU Nurjanah, Siti; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Social media evoles with the delopment of technology. The number of social media user have increased every years. As a result, the user got negative and positif impacts from the social media One of the effects of the use of social media is the emergence of cyberbullying behavior. Cyberbullying is behavior intended to humiliate, frighten, injure or cause harm to the weaker party by using the means of information technology, especially social media facebook. The purpose of this study was to determine whether there is any influence using of social media facebook to cyberbullying behavior of the students in SMAN 12 Pekanbaru.The method used in this study is a quantitative method with explanatory survey, researchers collected data using questionnaires. The location of this research is in SMAN 12 Pekanbaru. The number of samples for this study as many 195 respondents, using techniques random sampling. To determine how much influence these two variables, researchers used a simple linear regression analysis. Processing test data questionnaire using Statistic Program Product Of Service Solution (SPSS) windows version 17.The results of this study indicate that the imfluence using of social media facebook to cyberbullying behavior of students in SMAN 12 Pekanbaru, the regression coefficient values obtained in this study is Y = 2.954 +0.267 X with a significance level of 0.035 is less than α = 0.05. This means that there were had influence of social media using facebook to cyberbullying behavior in 2.3% with a very weak category, this means that negative behaviors teens using social media facebook is a bit, because teenagers have entered at a good level and wise in choosing and using social media facebook, the balance o 97.7% influenced by other variables outside in this study.Keywords: social media, facebook, cyberbullying behavior